10:11 am on May 5, 2011 by Jeffrey L. Cohen
Creating a Social Media Point of View
A part of B2B marketing that many people don’t think much about is having a point of view. Traditional marketing textbooks lay out the steps to creating a marketing plan, and marketers have succeeded by following those steps. Nobody had to take a stand for doing it this way or that way. Sure, there may have been a variety of tactics used to meet the goal, but in the end, it followed a similar model that everyone else used.
In the age of social media, things have gotten very different. Many have said that there is no wrong way to do social media. Does that mean that there is no right way to do social media?
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