The Twitter Audit
During my new daily routine of scanning Google Reader (big thanks to my supervisor, Sarah Findle, for introducing me to this fabulous tool), I came across a great and rather helpful blog post by Chris Brogan – Take a Twitter Audit.
Have you ever wondered how you or your company is being perceived on Twitter? I’m sure many of you have. But, just to be sure, open your Twitter account and take this quick Twitter Audit. Brogan has comprised a list of 10 questions to ask yourself concerning your activity on Twitter. It’s a great, quick tool to use to determine just how effective you or your business’s online presence is.
Here are a few of the questions that particularly caught my eye:
- How often are you tweeting? Is less more? Is more, more? Are you burying your good stuff?
- How are you feeding Twitter? What are you giving your audience to consume? Do you share interesting articles? Do you point out your lunch du jour? What’s the plan?
- Have you checked the click-through stats on your short links? For instance, if you use bit.ly, take the URL of anything you’ve posted, copy it to a browser bar, and add a +, like this: “http://bit.ly/iOGhJ2+”, and you’ll see the stats. How are you doing?
The last question listed above was entirely new to me, but definitely something I will start to utilize in the future. Knowing how many people are clicking on your short links is the perfect way to gauge what your followers are interested in and allows you to weed out any unpopular subjects.
Be sure to check out the rest of Brogan’s Twitter Audit and give your account a quick test!
