Integrated Marketing Fortune Cookies
When you ask communications professionals for advice to keep in mind when creating marketing programs, you get a lot of good suggestions. We recently did that here at Howard, Merrell & Partners and thought it would be fun to share this integrated marketing advice as if they were inside fortune cookies.
If you have any of your own sage advice, please share it in the comments below.
1. Start at the end of your journey, and the path backwards will follow.
2. Consider your part of the whole.
3. Do not consider your work complete until you have made changes.
4. Persuasion will get you further.
5. Count your money before you spend it.
6. A crisis happens when you are busy looking away.
7. Show your message to those who will receive it.
8. Listen as well as you talk.
9. A good deal is only good if it gets you what you want.
10. Success means different things to different people.
