In the Office

Viral Video Madness

Viral video is a great social media tool. For evidence of that just look at the success 20th Century Fox had creating awareness for the movie “Rise of the Planet of the Apes“. Even the WSJ recognized the effectiveness of viral video marketing. By the way, the “AK-47” video has gotten 13 million – 13 million! – views.

This is only one video that was made for “Rise of Planet of the Apes” which showed apes doing crazy things.

What are your thoughts on viral video marketing? Is it as effective as the number of views say it is?
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