Weekly Wrap #13
We’ve seen a lot of interesting action this week – from a new year, to the Iowa Caucuses. There is without a doubt 2012 will be a year to remember , if the world doesn’t end, of course. We’ve collected 5 great articles for you this week – hope you enjoy!
1. What Job Seekers Need to Know in Today’s Digital Market
Recent grads, experienced workers, and any unemployed person can tell you the same thing, Job hunting, sucks! It’s never an easy task, especially now that the unemployment rate in the U.S. is 8.5 percent. Although it’s the lowest it has been in the past three years, and the economy is, in fact, the same before the recession (in Real GDP), unemployment is still in a bad position. This graph may help illustrate. But the fact remains that in order to leverage what you have, taking advantage of digital is an absolute must. Mashable gives a few great methods for job seekers in today’s market. If you’re searching for a job, and need a hand, check out this article and give your hunt a boost.
2. What Your Brand Needs to Know About the Social Caucus.
As the Iowa Caucuses have come to a conclusion, Brand Savant has introduced an interesting concept- comparing social media results to the actual results of caucuses. Tom Webster, veteran researcher and blogger at Brand Savant describes the effects of social media on brands – political or not.
3. You Need to Make More Mistakes
We all make mistakes; It’s a fact. Often it is the mistakes we make that end up teaching us the way to success. In a blog post I wrote a while back about pushing for change I mention not teaching from the rearview mirror. The same concept comes to play when looking at mistakes. Don’t let them deter you; let them drive innovation and change.
4. The Marketing Power of The Super Bowl Could Happen Any Given Sunday
A phenomenal article by Forbes. It simply addresses one question, “Why do we wait for the Super Bowl to empower creativity?”
If you have ever watched a Super Bowl you know about the ads. Naturally, the primary driver for these ads is a creative team with witty minds, a great sense of humor, and an effective ad that becomes memorable for about 111 Million viewers. But why are we not getting the same creativity all the time? Why not make these great ads for everything?
5. A Guy’s Guide to Pinterest
Okay, gentlemen. Here you go, a Guy’s Guide to Pinterest. The network populated by mom-bloggers pinning their recipes and crafts, 20-something women planning their wedding, little girls watching kittens and unicorns, is just that – populated by a majority of women.
However, Gents, go! Be merry, and create thy man cave plan!
Bonus! – Sir Ken Robinson – Are Schools Killing Creativity?
Image by - ronan.odonohoe
