For the Public Good
According to Wikipedia:
“Pro bono publico (usually shortened to pro bono) is a phrase derived from Latin meaning “for the public good”. The term is generally used to describe professional work undertaken voluntarily and without payment as a public service. It is common in the legal profession and is increasingly seen in marketing, technology and strategy consulting firms. Pro bono service, unlike traditional volunteerism, uses the specific skills of professionals to provide services to those who are unable to afford them.”
I recently attended a luncheon held by the Raleigh Public Relations Society in which Megan Henderson, owner of Looking Glass Communications, gave a presentation on the importance of doing pro bono work for not only yourself, but for the community.
HM&P Receives Honorable Mentions
I recently attended the banquet for the annual Sir Walter Raleigh Awards hosted by the Raleigh Public Relations Society. It was a great evening meeting fellow colleagues in our industry and learning about projects they have completed for clients. Howard, Merrell & Partners received two honorable mentions for “Excellence in Communcation.” Read more about it here.
Communicating with Ethnicities – More Than Just Translating
Often when trying to reach a new market in a foreign country, businesses tend to think all they need to do is simply translate their marketing materials into the native language. However, it is not enough to only translate marketing materials – especially when the target audience are consumers.
It is imperative that businesses understand the culture of the target audience they are trying to reach – this is critical to the success of an international marketing campaign. I recently attended a conference via Businesswire entitled “Communicating with Minorities” in which understanding the culture of your target audience was a key focus from one of the most engaging speakers – Blaire Borthayre – of Hispanic Marketing Resources. While language is a huge component of culture – it is only one part of our culture. Culture encompasses holidays, customs, slang, manners, greetings, gestures, popular figures, etc. More »
An adorable moment caught on YouTube
Even if you’re not a cat lover – I think this YouTube video will still make you smile. No matter how times I watch, it still brings a huge smile to my face.
The Cutest Kitten on YouTube:
