An incredible 3D experience – no 3D glasses required!
I love out-of-home (OOH) media! The creativity in this medium never ceases to amaze. Last weekend Miami Beach’s Art Basel provided a great backdrop for an incredible state-of-the-art OOH execution – the international art festival’s first-ever 3D art installation on an 8,000 square foot canvas. The canvas? More »
Powered by emotion
Given our agency’s philosophy on emotion, I especially liked this ”thought of the day” from Erik Hauser, VP, Executive Creative Director, Euro RSCG Impact……….
Human Beings are powered by emotion – not by reason
The neurologist Donald Calne put it best:
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”
Essentially – when there is a conflict emotion trumps reason.
Good thing that we all sell emotions for a living:)
