Interested in Tapping into the U.S. Hispanic Market?
Why Market to Hispanics?
Have you ever looked at the U.S. Hispanic consumer base’s lifetime profit margin contribution? (That’s the impact U.S. Latino consumers can have on a company’s bottom line over the course of their lifetime.)
Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
And although they don’t yet spend the most, Hispanic consumers already spend longer and are therefore especially valuable.* More »
How Do You Reach Hispanics? – Television
As early as 2002, the Spanish-language television network Univision was beating out all other stations — English and Spanish — in the New York, Chicago, and Los Angeles markets in 18- to 34-year-olds throughout the day. More »
How Do You Reach Hispanics? – Radio
Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming from 30.8 million to 45.5 million (an increase just shy of 50%), the number of Spanish-language radio stations across the country skyrocketed from 533 to 872 (an increase of 64%). More »
What Brands Do Hispanics Buy?
Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following:
• 61% agree with the statement: “It’s very difficult to get me to change brands once I find one I like.”*
• 58% believe: “It’s risky to buy a brand you are not familiar with.”*
• 85% prefer to buy a more expensive but trusted brand over a less expensive one they don’t know.**
More »
On Veteran's Day
Today we celebrate the millions of men and women who have served honorably in our nation’s military services since its birth more than 200 hundred years ago.
A band of brothers and sisters who were willing to leave behind home and family to protect and defend the land they loved.
Our best and brightest, many of whom were called upon to make the supreme sacrifice.
More than 1.1 million of these quiet patriots have been Hispanics.
Forty-three of them earned the Congressional Medal of Honor, our nation’s highest military award for valor in action.
Two of these Hispanics were members of the United States Navy, thirteen of the United States Marine Corps, and twenty-eight of the United States Army.
Ten recipients were born outside the Continental U.S. — one in Chile, one in Spain, four in Mexico, and four in Puerto Rico.
Twenty-five of these men received the award posthumously.
Corporal Joseph H. De Castro, who served in the 19th Massachusetts Infantry Regiment of the Union Army during the American Civil War, was the first recipient. He was honored for his actions at Gettysburg, Pennsylvania, on July 3, 1863.
The most recent recipient was Captain Humbert Roque Versace of the Army’s 5th Special Forces Group. A graduate of the United States Military Academy at West Point, he was posthumously awarded the Medal of Honor on July 8, 2002, by President George W. Bush, for his heroic actions while a prisoner of war (POW) during the Vietnam War. He was the first member of the U.S. Army to be awarded the Medal of Honor for actions performed in Southeast Asia while in captivity.
Like their countless brothers and sisters in uniform, each of our 1.1 million Hispanic service men and women answered the call.
Each donned the uniform.
And each protected and defended the land he or she loved.
Today we remember our veterans.
Today we thank them for their service.
Today we honor them all.
This Weekend – Don't Miss the 25th International Festival of Raleigh!
This weekend you and your entire family can enjoy a 3-day celebration of music, food, and culture from around the globe at the 25th International Festival of Raleigh, held at the Raleigh Convention Center. More »
Interact Marks Domestic Violence Awareness Month in October
Interact is a private, non-profit, United Way agency that provides safety, support and awareness to victims and survivors of domestic violence and rape/sexual assault. Interact fulfills this mission through the support of its volunteers and community.
In observance of October 2010′s Domestic Violence Awareness Month, Interact will be participating in a series of events that include: More »
Go Latino This Weekend!
Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural exhibits and traditional dances.
Plus Niñolandia for the kids, and a wide variety of flavorful dishes from across the Caribbean and Latin America — all in the air conditioned comfort of the Jim Graham Building at the NC State Fairgrounds.
When:
Saturday, Sept. 11 – Noon to 8 P.M.
Sunday, Sept. 12 – Noon to 6 P.M.
Admission:
Adults – $5 | Kids under 12 – Free.
Sci-Fi Comes to Raleigh — This Weekend
Are you into science fiction, fantasy, and/or horror?
If so, you may be interested to know that this weekend (August 5-8), Downtown Raleigh will host NASFiC (the North American Science Fiction Convention), which is held in years when the World Science Fiction Convention moves overseas (this year’s will be held September 2-6 in Melbourne, Australia). More »
Where Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York.
