In the Office

Gobble, Gobble – Tweet, Tweet

When you search “social media + Thanksgiving” in Google, a lot of things appear – trending topics, a forum for turkey lovers and Thanksgiving mobile apps, to name a few. Then I stumbled upon an interesting website – spreading thanks with a social media twist.

Epic Change, is an organization that shares and promotes ways to raise visibility and funds for those in need with the help of social media and mediated collaboration. Last year, Stacey Monk, founder of Epic Change, was listed as one of the top ten entrepreneurs to follow on Twitter.

Since 2008, Epic Change has been widely known for its Tweetsgiving project:

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Practice, Practice & Perfect: The elevator pitch

Ah, the art of pitching – something businesses and individuals all look to perfect. Whether you are trying to sell a product, service or yourself, a good pitch is one of the keys to success. Getting your pitch down to an efficient science however, can be challenging. It can’t be too long, but at the same time needs to include all the important details. These details include who you are or what your service is and most importantly, why the person you are pitching should care.

When  it comes to perfecting pitches, the elevator is more than just a means of transportation; it is an ideal place to practice. Why? Because you do not have a lot of time to sell your pitch and there is nothing to focus on but the person you are pitching.

TechCrunch decided to have a little fun with the elevator pitch and launched a TechCrunch video project – The Elevator Pitch. More »

Learn to leverage press release SEO

In an ideal business world, an organization has successfully increased search engine optimization (SEO), is now directing traffic to its website, and has created a salient brand. However, in the real world, companies are constantly looking for ways to improve their SEO and web traffic.

I recently listened in on a webinar from Business Wire, presented by Joseph Muller, Business Wire product manager for Enhanced Online News, and Alison MacDonald, Business Wire account executive. The session, entitled “Beginner’s Guide to Search Optimization for Press Releases” discussed leveraging press releases as an additional method to build SEO.

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Putting the Social Media into Halloween

As Halloween approaches, some people get the itch. The itch to buy excessive amounts of candy, scavenge for the best decorations and mull over idea after idea for a Halloween costume. Finally, they purchase and fill festive bowls with candy and make a final costume decision. More »

'Humanizing' companies with Facebook and Twitter

Before social media became viral, my computer was a simple machine with tools that allowed me to publish my thoughts in Word processing, create art in Paint and find solitude with Solitaire. Then, my stationary machine started to morph into a virtual playground for networking with strangers, communicating with friends and sharing ideas globally, opening up a world of opportunities. I no longer thought of my computer as a simple machine but a friend (or I guess a link to my friends) I could not survive without. More »

#NewTwitter: "A new bird, a new experience"

As usual, I woke up this morning and turned on my computer to send out the first tweet of the day to my followers. With the curser blinking and ready, I wondered what was taking me so long to tweet. Suddenly, I realized that everything was different.

Just a few days ago, Twitter launched the new Twitter.com. If you haven’t seen the switch yet, here are four reasons you should get excited: More »

Kick off the NFL season with social media

It is finally football season, and you know what that means – tailgates, wings, chips and frosty beverages. However, did you know that football season is also a time when fans anticipate using social media? More »

Doing Social Good with Social Media

Social media has been, and will continue to be, an extremely useful medium for connecting with friends, networking and sharing. However, did you know that social media has been proven to do social good?

Sarah Kessler, freelance writer at Mashable, wrote a post on 5 trends that are shaping social good via social media: More »

Saving seconds with Google Instant

When it comes to Google, it seems good things really do come in threes.

A few weeks ago, Google gave Gmail users the ability to make calls from their e-mail, last week, Google launched the Gmail Priority Inbox, and this week Google enhances its search abilities with Google Instant. More »

I don't have e-mail, I have Gmail

Reflecting back on the past couple of days, I realized that 70 percent of my conversations this week at my internship, school and beyond have revolved around Google. Why?

Two days ago, Google launched Priority Inbox. This new feature is an algorithm that studies your e-mail habits to prioritize and categorize the way you view your messages. For example, Gmail Priority will track who you e-mail the most (and vice-versa) and mark their messages as first priority. It also divides your messages into categories, such as: starred, important and unread. More »