In the Office

Foursquare: Adding Value for Enterprises

For individuals, Foursquare is an application most commonly accessed on a smart phone that allows users to check-in at specific locations, earn points, show customer loyalty, and share the information with other Foursquare users. However, there is more to it than meets the eye. More »

Twitter, Skype and Virtual Closets: Students Get Ready for School

As the end of August approaches, I see some of my fellow classmates and even a few of my professors fall victim to back to school fever. Stores offer discounts on pencils, notebooks and the latest fashions, and teachers research new ways to entertain and relate to their students. While blackboards, overheads and chalk are common words associated with back to school season, social media tools are joining in on the fun. More »

Facebook: The Online Shopping Network?

Anyone who has been a Facebook user since the beginning knows Facebook from its simplest form- as a way to connect with new college friends and old high school buddies. Since then, Facebook has made significant changes and added various new features and uses, paving their way to social media success.

With the rise of Facebook Connect, the ability to share information with third party websites and applications, the social media site continues to grow. According to a recent post in Mashable, the next step in development for Facebook is integrating virtual currency with Facebook Connect. More »

Twitter: Food for an Open Mind

Literally, what does Twitter bring to mind? Most would say: social network, micro-blogging, social media application, job networking, to name a few. But, did you ever stop and think about the psychological effects Twitter might have on you? More »

MySpace: Back With a Vengeance

Remember MySpace? I definitely do. MySpace was the first social network I joined back in middle school, and it was a great way to connect with friends and meet new ones. Unfortunately, when Mark Zuckerberg launched Facebook, MySpace swiftly took a back seat. More »

Geocaching: Location-Based Technology Treasure Hunt

Interested in travel, networking and treasure hunting? Do you have a GPS device and Internet access? If the answers to these questions are yes, then geocaching is the location-based game for you! More »

Social Media Day: Why Not Celebrate?

Start the countdown to June 30: Mashable has decided to celebrate the revolution of social media by organizing Social Media Day.

In cities all over the U.S., Mashable staff will be organizing meetups to celebrate the day. For more information, visit the Meetup Everywhere site. If there is not a scheduled meetup in your area, organize one through Meetup Everywhere. These meetups connect social media enthusiasts in the area and encourage people to get together and talk about their love of and experience with social media. Since social media has had such an impact on our lives and the ways we communicate, share news and conduct work, Mashable asks: why not celebrate? More »

The 2010 FIFA World Cup: A Social Media Event

The month of June is a time of anticipation and celebration as fans watch their favorite soccer teams (Go USA!) represent their home turf in the 2010 FIFA World Cup. Even though these events are being hosted in South Africa, social media has enabled viewers around the world to be updated and involved in every aspect of the game.

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Creating a Website? Improve Your SEO

The most important thing to keep in mind when optimizing your website is the page title.

According to Chris Haddad, inbound marketing consultant at HubSpot, a page title is an important aspect search engines look at to figure out what the site is about. How effective or ineffective your page title is will determine how strongly it is pulled up in the appropriate search. More »

AP Style Guide Releases New Social Media Guidelines

The Associated Press Stylebook got a recent update to keep up with the ever-changing world of social media.

Mashable reviewed the 42 new guidelines for social media and Adam Ostrow, editor in chief at Mashable, shared his thoughts on the “more interesting” changes to the stylebook: More »