Cohen to Speak at Digital Marketing Forum in Austin
Jeffrey L. Cohen, our own social media marketing manager, will be speaking at MarketingProfs Digital Marketing Forum 2011 in Austin, Texas on Feb. 3, 2011.
Cohen will participate in the panel entitled, “New To You: Social Media Best Practices to Heat Up Your Marketing,” along with Sharon Mostyn, assistant vice president, Ecommerce at Mariner Bank, and Alan Belniak, director of social media at PTC. The panel will address the process of developing social media strategies for companies and establishing social media guidelines and tactics to integrate social media into existing marketing programs.
For more information, click here.
Girl Scout Cookie Favorites
Girl Scout cookie fever has begun in our office! Daisies, Brownies and Girl Scouts abound among our employees and everyone is excited to get those beloved boxes delivered to our desks in a few months. Some eat them all within the week, others (like our own Jess Redman) stockpile them in the freezer to ensure they last the whole year through.
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Barnes Celebrates 10-Year Anniversary
Thank you to Creative Director, Billy Barnes, for his 10 years of creative inspiration and dedication to our agency! Barnes supervises the creative for all accounts in the agency and has overseen award-winning campaigns for clients such as BB&T, Georgia-Pacific Professional, BASF Plant Science, ZenPuppy Dog Treats, Sappi Fine Paper and CORDURA® fabric.
“Billy is truly an asset to our agency,” said Howard, Merrell & Partners President and CEO, Jim Cobb. “His strong suit is positioning new products. Billy does a great job of creating clever concepts that engage people at an emotional level. He’s a very versatile creative director and no one can deny his great talent.”
To learn more, click here.
Rigsbee Joins Public Relations Department
We are excited to welcome Whitney Rigsbee to the public relations department. As an account coordinator, Rigsbee is responsible for implementing strategic public relations plans and programs. Additionally, she develops and distributes press releases, company announcements, new product launches and monitors and records media coverage.
“We are pleased to welcome Whitney to our growing public relations team,” explains Stephanie Styons, senior vice president of public relations and social media marketing at Howard, Merrell & Partners. “Whitney has joined an agency with a great history of employing talented professionals. We are proud to continue that tradition as we celebrate our 65th anniversary this year.”
To learn more, click here.
Lorem Ipsum Goes Gangsta
Anyone who has edited a print publication knows about the strange love/hate relationship you form with the famous (or infamous) “lorem ipsum” filler text.
Think piratizing your Facebook profile text is awesome…now you can make “Gangsta Lorem Ipsum”.
Jeffrey L. Cohen to Speak at Internet Summit in Raleigh
Social Media Marketing Manager, Jeffrey L. Cohen will speak at Internet Summit in Raleigh, N.C. on Nov.17, 2010. The 3rd Annual Internet Summit will showcase and promote forward thinking on topics that range from Internet economy to web-oriented technologies.
As part of the social media-focused pre-conference intensive track, Cohen will present a session entitled, “Making the tools work for you — Part I — blogging, widgets, wikis, podcasts and online videos.” The session will address the key ingredients for success when utilizing popular social media tools by reviewing a variety of examples from companies large and small.
To learn more, click here.
Happy Birthday Nicole!
Happy Birthday to new mommy Nicole! We missed having you in the office but the team wanted to send our well wishes! Looking forward to seeing you next week!
Social Media Interns: What makes them top notch?
In the social media department, we seek out a new intern for each semester, but often upon posting the opening, we are inundated with questions about the position:
“What do you look for in a social media intern?”
“Do I have to have professional experience with social media?”
“I’m on Twitter, is that good enough?”
Cohen to Speak at ConvergeSouth
Social Media Marketing Manager, Jeffrey L. Cohen, will speak at ConvergeSouth in Greensboro, N.C., on Oct. 1, 2010. During this two-day event, social media strategists and experts will give real-world examples for developing personal branding, internet strategy for small business, and mobile applications.
Cohen will lead a session entitled “Content Marketing for Small Businesses,” which will provide tips, tricks and tools to use existing materials and business knowledge to promote a small business online.
For more information, click here.
Morning Mingle
Thanks to the PR team for putting on a great ‘Monthly Mingle’ this morning! Everyone was excited about breakfast goodies and had time to catch up with co-workers before the day got underway!
Happy Friday!
