Cohen to Speak at Business Marketing Association in Milwaukee
Social Media Manager Jeffrey L. Cohen will speak at the Business Marketing Association (BMA) meeting in Milwaukee, Wis. on May 12, 2011.
Cohen will address how “Social Media Has Changed B2B Communications” in the featured presentation of the evening. Through examples and case studies, Cohen will examine the real value of social media in a variety of business-to-business (B2B) companies. Using a practical approach to social media in B2B communications, attendees will leave with a better understanding of how social media can help their businesses.
For more details about the event, please visit BMA Milwaukee’s site.
Read the press release.
We are Looking for a Top Notch Account Exec
At Howard, Merrell & Partners, we’ve created an environment based on the belief that there are no challenges that can’t be met, no problems that can’t be solved, and no conventions that can’t be broken. Our drive, determination and unique methodology and approaches have created solutions that have sustained our agency for over sixty-five years.
Creating groundbreaking work that drives sales (and has resulted in more Addy wins than any other regional agency) is what we strive for – on every project, on every brand and on every client.
Does this sound interesting? Then we should talk. We currently have an Account Executive position open. More »
Senior Account Supervisor Joins Agency PR Team
The public relations team at Howard, Merrell & Partners is excited to welcome a new Senior Account Supervisor, Mariana Pinner, to its growing public relations team. In this position, Pinner is responsible for developing, managing, and executing business-to-business campaigns for clients including Southwest Windpower, Dixie, iTech and Georgia-Pacific Professional. Specifically, she will focus on promoting thought leadership, executing product launches, media relations, corporate communications and social media for each client.
Read more about Mariana Pinner.
Brenn Hill Joins Agency Interactive Department
Howard, Merrell & Partners announces the newest addition to its Interactive Department, Brenn Hill. As a web developer, Hill is responsible for developing web sites, web applications and banner ads, as well as mobile application development on the iPhone and iPad. In addition, he works to create motion graphics and interactive video.
New Client: Southwest Windpower
We have been named the agency of record for Southwest Windpower, the world’s leading supplier of distributed wind systems. Southwest Windpower’s CEO Dixon Thayer “handpicked” us because we are “more than a typical ad agency”. Our full-service capabilities are exactly what Southwest Windpower needs.
We have been tasked with providing Southwest Windpower with strategic, integrated brand support and tactical execution in advertising, tradeshow coordination, collateral development, media planning and buying, website development, public relations, event planning, social media marketing and market research.
We have started by helping Southwest Windpower understand buyer emotions, and helped establish the importance of wind energy to a growing homeowner segment that wants both clean energy and independence from rising utility rates.
Check out the release for more information Southwest Windpower Announcement
New Account Supervisor — Mariana Pinner
Welcome to Mariana Pinner — a new Account Supervisor in the PR department.
Mariana comes to us with both corporate and agency experience. She has worked in-house at SAS, as well as at a number of agencies in Massachusetts including PERKETTPR and PAN Communications. Mariana has conducted marketing and PR activities with clients and companies in the pharma, tech, and biotech industries.
In addition to having deep knowledge and experience managing and implementing core public relations tactics, she has also conducted crisis management efforts, worked with investor relations teams, executed community relations and guerilla marketing work, devised channel marketing and business development strategies, and touched social media.
A UNC-Chapel Hill graduate, Mariana is glad to be back home in North Carolina.
Congratulations to Elizabeth
Congrats to Elizabeth Romero — she has been promoted to Management Supervisor.
Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including: Butterball, CORDURA® fabric, Bank Independent, and the National Humanities Center. Elizabeth also provides Hispanic marketing, crisis support and strategic counsel other businesses as needed. Not only is Elizabeth a hard worker, but she is cool under pressure during crisis situations, knowledgeable about PR and her clients’ industries, great at juggling multiple projects and accounts, and determined to never let her clients or teams down. She is a great asset to the agency.
Here’s the announcement Romero Promotion.
Welcome – Anna Agnew, Account Executive
Anna has joined us as an Account Executive in the PR department. She has a deep background in grassroots marketing as well as solid PR experience.
Before joining us, Anna worked at Burson-Marsteller Brands in DC, the US Department of State – Office of the Deputy Secretary of State, and twice for the Republican National Committee (DC and NH).
What a great addition to the team — Welcome Anna!
Winners Once Again!
What nice way to continue to celebrate our 65 years of existence – walking away from the 2011 Addy Awards as the clear winner. We garnered an impressive 20 Addys, including Best of Show for the CORDURA® brand and a Judge’s Choice for Fuhgeddaboudit Pizza.
We were awarded the Best of Show award for the CORDURA® brand Durability Experience, an interactive website module that is rich with sound and animation. It educates users on the many places CORDURA® fabric can be found. The Addy judges said, “The site had that ‘Oh Wow’ factor,” “We chose it as the Best of Show, not just for the amount of work that went into it, but also the strategy and the thought process,” the judges explained. “This was new, something we’d never seen before. The transitions alone made it worth watching.”
The award-winning work was a great representation of the agency’s capabilities. Howard, Merrell & Partners received honors for a website, posters, collateral material, a microsite, a t-shirt design, interactive-banner ads, an ambient video, direct response pieces, as well as a fully integrated campaign. This creative work was conducted for a number of the agency’s clients: Georgia-Pacific Professional (both the Dixie and enMotion brands), Component Hardware Group’s Flame Gard brand, Invacare, Serious Robots, the CORDURA® brand and Fuhgeddaboutit.
Check out more details in the release AddyAwards201
A Silver Anniversary for Ellen Wayland
Congratulations to Ellen Wayland, associate director of Media Assets! This year, she is celebrating her 25th anniversary with the agency. What a huge accomplishment — we have employees who were not even born yet when she started at HM&P! (Don’t tell her I wrote that.)
Over the years, Ellen has worked on award-winning campaigns for a number of the agency’s clients including: BASF Plant Science, BB&T, Doctors Vision Center and SAS. Read more about Ellen here Ellen’s Announcement
