Weekly Wrap Up #14
From playoff games heard around the social media sphere – to a Today Show 60 Year anchor reunion – we’ve had a week of media highlights to remember. 2012 has already brought interest to a number of new tech tools, networking sites, and articles worth checking out. Explore some of the links below, and continue your new year with some online inspiration!
Weekly Wrap #13
We’ve seen a lot of interesting action this week – from a new year, to the Iowa Caucuses. There is without a doubt 2012 will be a year to remember , if the world doesn’t end, of course. We’ve collected 5 great articles for you this week – hope you enjoy!
5 Simple Guidelines for Better Workforce Integration
As an integrated firm, Howard, Merrell & Partners offers clients a one-stop shop for their marketing and business consulting needs. Sure, we offer public relations, social media, advertising, interactive, media planning, research, analytics, direct response, and strategic consulting all under one roof. But this doesn’t guarantee an integrated offering. Likewise, funneling all services through one account manager doesn’t ensure that the whole is greater than the sum of its parts. Rather, value in integration comes when the parts are working together toward a common goal. I’ve listed five guidelines that might just help you achieve greater integration: More »
New Work – A Scantily Clad Ad
Most people know CORDURA® fabrics as the stuff that brings durability to backpacks, outdoor gear and luggage. But they also make a whole bunch of fabrics perfect for apparel. Fabrics that feel good on the body. So showing lots of skin seemed perfect for this campaign.
New Work – Big Time Waste Reduction
We just completed a set of wall clings for Georgia-Pacific Professional and Hartsfield-Jackson International Airport. Together, they’re doing their part to reduce the amount of waste created by the millions of travelers that go through Atlanta each year. So we did our part by making these cool clings. Look for them in the H-J washrooms next time you’re passing through.
In The Spotlight – Scott Adkins: Photography
Scott Adkins first started his venture into the world of photography 20 years ago. Although his photography is self-taught, his shots of breathtaking nature through the view of his camera lens are professional and moving.
The Art of Storytelling
We don’t often realize the advertising industry is an intrinsically complex-natured place. Too many times do we attempt to “dumb things down” so that the essence of an idea, or concept, comes through without a hitch. We attempt to make things as simple as possible in order to get our “value proposition” in the right place. We make things simple in order to drive ROI. We make things simple to get better conversions on our landing pages.
As marketers, advertisers, creatives, and interactives we sometimes overlook one of the most beautiful aspects of what we love doing. As we keep delving into more data and more statistics in order to drive a bottom line, we forget to tell a story!
An incredible 3D experience – no 3D glasses required!
I love out-of-home (OOH) media! The creativity in this medium never ceases to amaze. Last weekend Miami Beach’s Art Basel provided a great backdrop for an incredible state-of-the-art OOH execution – the international art festival’s first-ever 3D art installation on an 8,000 square foot canvas. The canvas? More »
Aquatic Life, LLC Names Howard, Merrell & Partners as Agency of Record
Howard, Merrell & Partners has been enlisted to develop and implement an integrated campaign that includes traditional and non-traditional media relations and advertising for Aquatic Life, LLC, a California-based provider of premium aquarium products. The two companies previously worked together when Howard, Merrell & Partners designed Aquatic Life’s award-winning Wherever You May Be Campaign, which took home a Silver ADDY from the American Advertising Federation (AAF) in the 2009 Triangle ADDY competition.
The PR and advertising teams are excited to continue working with Aquatic Life throughout the new year – read the full announcement here and make sure to check back for a sneak peek of the upcoming advertising campaign in 2012.
Key Takeaways from my Semester Internship with HM&P
As the fall semester quickly comes to a close, I find myself one step closer to my college graduation. I frequently reminisce on my experiences as an undergraduate public relations student at UNC-Chapel Hill during my daydreams, amazed by the fact that less than six months of coursework separates me from my diploma. However, I also remember the leaps and bounds I’ve taken to prepare myself for life outside the lecture hall. Integrating academics, extra-curricular activities, and internships within my undergraduate career, I feel more and more prepared for graduate life with each opportunity I encounter and embrace.
