65th Anniversary: Donna Mercer on the Evolution of the HM&P Media Department
As part of our 65th anniversary celebration, we’re spending time with long- tenured employees to learn more about Howard Merrell & Partners then and now. This week, I had the opportunity to sit down with COO and SVP of Media Assets, Donna Mercer, who has been with HM&P for more than 20 years, to learn how HM&P’s media department has evolved over the years.
“It has been an amazing 20+ years at HM&P. The agency has evolved from a small regional shop to one that has successfully launched multimedia campaigns all over the world. The Web has not only changed the media landscape, but the way we work, the speed at which we work, and the basic premise of how marketing communications is constructed. I am especially proud to see media’s seat at the table evolve from a support function to a creative function, the implementation of PMI project management in our shop, and the banning of siloed-thinking.
I am honored to call HM&P staffers my colleagues. They are both student and teacher – restless to learn and eager to continue their stewardship of the craft.”
65th Anniversary: Denise Lingenfelser on Changing Technology, HM&P Culture
As part of our 65th anniversary celebration, we’re spending time with long-tenured employees to learn more about Howard Merrell & Partners then and now. This week, I had the opportunity to sit down with Denise Lingenfelser, who has been with HM&P for 27 years, to learn more about how technology has changed her job and HM&P’s culture.
Imagine doing your job one way for years, then having to completely relearn it with little direction. That’s what happened to Denise. She currently works as a digital art production manager, but when she began her career, there was nothing “digital” about it!
“There were no computers when I started in the industry,” Denise said. “It would take weeks to do just my part on an ad or brochure.” More »
65th Anniversary: More Views on Changes in Agency Technology
One of the ways we will be celebrating the 65th Anniversary of Howard, Merrell & Partners is to celebrate the people of the agency and share their thoughts. Here are views from some of the newer agency folks on how technology has changed the advertising business during their agency tenure. More »
65th Anniversary: Agency Veterans' Views on Changing Technology
One of the ways we will be celebrating the 65th Anniversary of Howard, Merrell & Partners is to celebrate the people of the agency and share their thoughts. Let’s start by hearing from some of the current agency veterans on how technology has changed the advertising business during their agency tenure. More »
Our 65th Anniversary
This year, Howard, Merrell & Partners is proud to be celebrating its 65th anniversary. In honor of this special occasion, we’ll be sharing our wonderful history on the blog. We’ll post pictures and copies of our work over the years, as well as share stories from former and current employees, clients and friends. We look forward to hearing comments from folks near and far, new and old. Enjoy! More »
