We welcome Scott Adkins as Senior Vice President and Managing Director. Adkins will oversee the award-winning agency’s account management team, provide counsel and oversight on client strategies, and lead business development efforts for the full-service advertising and branding agency. Additionally, he will work closely with the department heads to continue to grow and shape the agency.
It was the Account Management department’s turn to host the agency Mingle event for November. The event included a canned food drive and cookie decorating contest.
Kristen Liebers recently became the newest member of the Account Management team at Howard, Merrell & Partners. In her role as Account Coordinator, Liebers will provide support for multiple brands under the Georgia-Pacific Professional business, including the Dixie® line of products.
Prior to landing the account coordinator position, Liebers worked on The Daily Tar Heel marketing team at the University of North Carolina at Chapel Hill and interned at McKinney in both Account Planning and Account Management. Liebers also gained some account service and public relations experience at Genesis Marketing Partners.
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We are searching for a seasoned professional to run the Account Management Department at Howard, Merrell & Partners. Qualified candidates must have at least 15 years of agency experience, along with an entrepreneurial spirit and track record for developing business and brand strategies. Strong writing, communications and presentation skills necessary. Must have experience developing, managing and executing B2B and B2C multifaceted, national marketing programs for major brands. Campaign experience needs to include: branding strategy, market research management, writing integrated campaigns including traditional creative, interactive, media buying, public relations and direct response. Experience with personnel management and growth required.
Job responsibilities include: Serve as top-level client contact. Oversee all client activity. Appoint and direct the activities of the account management team at the agency. Ensure the agency’s clients receive strategic and professional counsel and service from the account management staff, resulting in accounts stability, increased business, and profit for the agency.
MBA required. Client-side experience, a plus.
Send resumes to: email@example.com
Here’s the first question I’m asked when the high school reunion conversation takes a turn down the yardstick-measuring career path: “Advertising?! Yo, that’s fresh. But what exactly do you do?”
[Requisite awkward pause. I wet my whistle. This might take a while]
I could take several different paths here, but I guess I’ll take the least expected, ‘cuz that’s how I roll. While we certainly don’t have the uber-glamorous responsibility of creating the award-winning pieces of advertising lore, I’d wager my entire 401k that what we do is just as important for our client’s bottom lines. Yes, the creatives get the awards, the congratulatory slaps on the behind and the mysterious extra vacation time, but how could they do what they do without someone behind the scenes feeding them every possible nugget they can use to best understand a client’s business?
I’d like to think of my role as an account manager as being very similar to that of an international man of mystery. A spy. See, like spies in the world of international espionage, we acquire the secrets of our just-as-complicated business world through skilled trade craft and half-drunken schmoozing. The high value part is the work we put in decoding these secrets down to their lowest terms. We must be able to work with all types of people and understand and analyze various bits of information in ways that can be applied to resolve a business problem. We’re taking everything in and dissecting it to the point that we are able to effectively communicate to our creative counterparts exactly what they need to generate the “idea” that will sail a thousand ships for our clients.
So I may glamorize my role a little. But I have to help you people understand that us suits aren’t all like Pete Campbell, right? Right?