Adweek: The Ad Agency Bloodline
For all the advertising nerds out there (and if you’re reading our blog, I bet that means you!), Adweek published an article on what they’ve dubbed “the mother of all advertising infographics.”
Take a spin through advertising history, and while HM&P doesn’t show up on the timeline, we were part of The Interpublic Group in the early 2000s.
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Howard, Merrell & Partners Brings Food To Life For Dixie®
Menu favorites speak their mind through the new integrated Dixie brand campaign launched by Georgia-Pacific Professional Food Services Solutions. Created by HM&P, Food & Drinks on Dixie® features popular food items as characters who share what they love about the innovative line of Dixie® foodservice products. Through the campaign’s three main characters – affectionately referred to as Hamburger, Coffee and Ice Cream – customers get a first-hand look at what it is like “going out on Dixie®.”
The campaign has been very well received in the media. Through the outreach of HM&P’s public relations team the campaign landed on AdWeek’s blog this morning.
To see more videos created for the campaign, visit DIXIE’s YouTube channel.
