Winners Once Again!
What nice way to continue to celebrate our 65 years of existence – walking away from the 2011 Addy Awards as the clear winner. We garnered an impressive 20 Addys, including Best of Show for the CORDURA® brand and a Judge’s Choice for Fuhgeddaboudit Pizza.
We were awarded the Best of Show award for the CORDURA® brand Durability Experience, an interactive website module that is rich with sound and animation. It educates users on the many places CORDURA® fabric can be found. The Addy judges said, “The site had that ‘Oh Wow’ factor,” “We chose it as the Best of Show, not just for the amount of work that went into it, but also the strategy and the thought process,” the judges explained. “This was new, something we’d never seen before. The transitions alone made it worth watching.”
The award-winning work was a great representation of the agency’s capabilities. Howard, Merrell & Partners received honors for a website, posters, collateral material, a microsite, a t-shirt design, interactive-banner ads, an ambient video, direct response pieces, as well as a fully integrated campaign. This creative work was conducted for a number of the agency’s clients: Georgia-Pacific Professional (both the Dixie and enMotion brands), Component Hardware Group’s Flame Gard brand, Invacare, Serious Robots, the CORDURA® brand and Fuhgeddaboutit.
Check out more details in the release AddyAwards201
Agency Takes Home 16 ADDYs!
We certainly are consistent… Over the past few years, we have had a very strong showing at the ADDY Awards and we did it again this year. We took home 16 ADDYs — eight gold, four silver, three bronze and a Judges’ Choice.
The majority of the honors we received were for the “Durable People” campaign created for the CORDURA® brand. We also won awards for work created for Georgia-Pacific Professional, Texas Farm Products, Invacare and for the agency itself.
Check out the press release here.
