RALEIGH, N.C. – February 23, 2012 – Strategic advertising and branding agency Howard, Merrell & Partners was a big winner at the recent local ADDY Awards Banquet. The agency brought home 10 awards, including a prestigious Judges Choice recognition for an out-of-home campaign executed on behalf of Georgia-Pacific Professional.
The ADDY Awards is the world’s largest advertising competition. This year’s local competition, sponsored by the Raleigh-Durham chapter of the American Advertising Federation, was held on Feb. 17. A panel of advertising professionals evaluated the entries, and gold awards will advance for judging in a district competition and finally the national competition.
Howard, Merrell & Partners has been enlisted to develop and implement an integrated campaign that includes traditional and non-traditional media relations and advertising for Aquatic Life, LLC, a California-based provider of premium aquarium products. The two companies previously worked together when Howard, Merrell & Partners designed Aquatic Life’s award-winning Wherever You May Be Campaign, which took home a Silver ADDY from the American Advertising Federation (AAF) in the 2009 Triangle ADDY competition.
The PR and advertising teams are excited to continue working with Aquatic Life throughout the new year – read the full announcement here and make sure to check back for a sneak peek of the upcoming advertising campaign in 2012.
What nice way to continue to celebrate our 65 years of existence – walking away from the 2011 Addy Awards as the clear winner. We garnered an impressive 20 Addys, including Best of Show for the CORDURA® brand and a Judge’s Choice for Fuhgeddaboudit Pizza.
We were awarded the Best of Show award for the CORDURA® brand Durability Experience, an interactive website module that is rich with sound and animation. It educates users on the many places CORDURA® fabric can be found. The Addy judges said, “The site had that ‘Oh Wow’ factor,” “We chose it as the Best of Show, not just for the amount of work that went into it, but also the strategy and the thought process,” the judges explained. “This was new, something we’d never seen before. The transitions alone made it worth watching.”
The award-winning work was a great representation of the agency’s capabilities. Howard, Merrell & Partners received honors for a website, posters, collateral material, a microsite, a t-shirt design, interactive-banner ads, an ambient video, direct response pieces, as well as a fully integrated campaign. This creative work was conducted for a number of the agency’s clients: Georgia-Pacific Professional (both the Dixie and enMotion brands), Component Hardware Group’s Flame Gard brand, Invacare, Serious Robots, the CORDURA® brand and Fuhgeddaboutit.
Check out more details in the release AddyAwards201
Howard, Merrell & Partners earned a whopping 20 awards at the 2011 Triangle Addy Awards, including Best of Show, a Judge’s Choice Award and four Gold Awards. Below are images of all of our award-winning work. Click on each image to see the work larger. Videos can be played by clicking the play button.
BEST OF SHOW
The 2011 Triangle Addy Awards were held this past Friday night, and it was a great night for HM&P. The agency took home 20 awards including Best of Show, a Judges Choice award and four Gold awards for work on the CORDURA(R) brand, Fuhgeddaboudit Pizza, Flame Gard/Component Hardware Group and EnMotion/Georgia-Pacific Professional. The full list of awards is below. More »