HM&P Wins 4 Best of NAMA Awards on Behalf of Butterball, LLC
This Tuesday, Howard, Merrell & Partners were presented four awards at the National Agri-Marketing Association’s Carolina/Virginia “Best of NAMA” ceremony, for effective agricultural communications through community, internal and public relations campaigns.
The team at HM&P won the following awards on behalf of the client, Butterball, LLC:
- Chapter First and Regional First – 2011 “Turkey Tales” bilingual internal newsletter, which works to communicate corporate news and information, while also boosting workplace morale among Butterball’s nearly 4,000 associates.
- Chapter First and Regional Merit – 2010 “Celebrate Agriculture” public relations campaign, through which Butterball partnered with Weekly Reader to demonstrate how responsible agricultural practices lead to healthy animals and safe, high-quality food for consumers. Targeting consumer classrooms and agricultural-based communities in Butterball’s production facility locations, communication efforts reached an audience of more than 173 million.
- Chapter and Regional Merit – 2010 press release announcing the company’s charitable donation of 330,000 pounds of turkey products, communicating Butterball’s commitment to fighting hunger by providing wholesome turkey products to those in need.
- Chapter Merit – 2010 Millionth Bird events held at Butterball’s two Arkansas whole-bird processing facilities in celebration of the millionth fresh bird produced during the 2010 holiday season.
The National Agri-Marketing Association’s annual “Best of NAMA” awards recognizes the best work in agricultural communications, both regionally as well as on a national level. NAMA is the nation’s largest association for professionals in marketing and agribusiness, and we are honored to have been included among such a strong group of those in the industry.
RPRS Honors HM&P with Five Awards
We recently came home with five awards from the Raleigh Public Relations Society’s (RPRS) annual Sir Walter Raleigh Awards banquet. The agency was recognized for its successful implementation of strategic public relations, social media and event planning on behalf of Butterball, LLC, BASF Plant Science’s NutriDense® Silage brand, and Precise® Pet Products.
What we won:
- Silver Award in the public relations writing category for the organization and distribution of Butterball’s 2010 Holiday Donations announcement. The donations announcement helped to increase the client’s visibility throughout the holiday season.
- Honorable Mention in the organizational identity and promotion category for the agency’s leadership and support of the Precise Holistic Complete product launch.
- Honorable Mention in the special events category for the coordination of Butterball’s Millionth Bird Events, celebrating the production of the millionth whole bird produced at two facilities and using that milestone to honor a local veteran.
- Honorable Mention in social media for the promotion and outreach efforts of the NutriDense Silage Web Moo.0 Contest.
- Honorable Mention in the audio/visual presentation category for the Precise Pets Products Brand “American Ingenuity” video.
Congratulations to all the folks who participated in these efforts and for continuing to provide clients with great work! Check out the release on the Sir Walter Raleigh Awards.
Howard, Merrell & Partners snags five RPRS Sir Walter Raleigh awards
This Tuesday, Howard, Merrell & Partners earned several recognitions at the Raleigh Public Relations Society’s Sir Walter Raleigh Awards banquet, for compelling strategic communications through writing, event planning, social media, brand identity and audio/visuals.
HM&P's Cameron Reed, Courtney Beck, Anna Agnew and Rachel Kaylor accepted five awards on behalf of the company at the 2011 RPRS Sir Walter Raleigh Awards banquet.
HM&P took home a silver award for the effective use of the written word as shown through coordination, development and distribution of a Holiday Donations announcement on behalf of client, Butterball, LLC.
Additional campaigns recognized include the Butterball Millionth Bird Events, celebrating the production of the millionth whole bird produced at two of the client’s facilities and honoring a local veteran; the NutriDense Silage Web Moo.0 Contest reaching a number of industry “ag-vocates” via social media; the Precise Pet Products, LLC Holistic Complete Launch, an integrated campaign that introduced a new super-premium line of dog and cat food; and the Precise Pet Products Brand Video, “American Ingenuity,” which introduced the people and values behind the company.
The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies.
These campaigns would not have been possible if it weren’t for the seamless integration of a number of the agency’s teams. Congrats to all involved!
Butterball and NutriDense Work Recognized At Best of NAMA
We received four awards at the recent Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) Awards Program for its work with Butterball and BASF Plant Science’s NutriDense® brand. The annual Carolinas/Virginia Chapter Best of NAMA Awards program celebrates excellence in Agri-Marketing with awards presented to individuals and firms within the region.
Winners Once Again!
What nice way to continue to celebrate our 65 years of existence – walking away from the 2011 Addy Awards as the clear winner. We garnered an impressive 20 Addys, including Best of Show for the CORDURA® brand and a Judge’s Choice for Fuhgeddaboudit Pizza.
We were awarded the Best of Show award for the CORDURA® brand Durability Experience, an interactive website module that is rich with sound and animation. It educates users on the many places CORDURA® fabric can be found. The Addy judges said, “The site had that ‘Oh Wow’ factor,” “We chose it as the Best of Show, not just for the amount of work that went into it, but also the strategy and the thought process,” the judges explained. “This was new, something we’d never seen before. The transitions alone made it worth watching.”
The award-winning work was a great representation of the agency’s capabilities. Howard, Merrell & Partners received honors for a website, posters, collateral material, a microsite, a t-shirt design, interactive-banner ads, an ambient video, direct response pieces, as well as a fully integrated campaign. This creative work was conducted for a number of the agency’s clients: Georgia-Pacific Professional (both the Dixie and enMotion brands), Component Hardware Group’s Flame Gard brand, Invacare, Serious Robots, the CORDURA® brand and Fuhgeddaboutit.
Check out more details in the release AddyAwards201
Billy Barnes — One of the Triangle's Movers & Shakers
Congratulations to Billy Barnes who was just named one of the Triangle’s Movers and Shakers! This award honors up-and-coming business leaders in the Triangle community — individuals who have made an impact on both their company and the community.
Throughout Billy’s 17-year career, he’s worked on a wide variety of accounts in just about every industry there is. This exposure to so many types of products and services has made Billy incredibly versatile and given him a unique perspective on business, which our clients truly appreciate. His creative strengths are new product launches, knowing what’s funny and what’s not, the ability to tap into people’s emotions, integrated campaigns, and making user experiences on the web engaging and effective. More »
Agency Takes Home 16 ADDYs!
We certainly are consistent… Over the past few years, we have had a very strong showing at the ADDY Awards and we did it again this year. We took home 16 ADDYs — eight gold, four silver, three bronze and a Judges’ Choice.
The majority of the honors we received were for the “Durable People” campaign created for the CORDURA® brand. We also won awards for work created for Georgia-Pacific Professional, Texas Farm Products, Invacare and for the agency itself.
Check out the press release here.
Howard, Merrell & Partners Recognized by NAMA for Industry-Leading Blog
Howard, Merrell & Partners recently picked up two awards at the Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) program for a blog developed for BASF Plant Science’s NutriDense brand. The NutriDense blog won first place in the chapter and regional categories of the Interactive Marketing Tools division and will advance to the National Best of NAMA competition. The Best of NAMA awards program honors the best work in agricultural communications.
Read the announcement here.
Recognized by Raleigh Public Relations Society
Howard, Merrell & Partners received six Sir Walter Raleigh Awards (two gold, two silver and two honorable mentions) as well as two Best in Division honors. The awards were presented to the winners at the Raleigh Public Relations Society’s Annual Awards dinner, which took place on June 16th at Marbles Museum in downtown Raleigh. The awards recognize outstanding achievements of organizations in the Triangle area public relations and communications industry.
“We are proud to provide our clients with outstanding work on a regular basis. We work diligently to develop and implement strategic PR and communications programs to achieve our clients’ goals and objectives,” said Stephanie Styons, senior vice president, public relations at Howard, Merrell & Partners. “We’re honored. Winning awards like these is a plus since they are judged by a group of our peers.”
Howard, Merrell & Partners received the following recognitions:
Total Communications/Community Relations Campaign
Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER
Special Event:
Butterball Grand Opening – HONORABLE MENTION
Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION
Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISION
The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field.
Howard, Merrell & Partners Wins 8 Raleigh Public Relations Society Awards
Last night the Raleigh Public Relations Society held its annual Sir Walter Raleigh Awards dinner and celebrates the organization’s 50th anniversary. The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field. Last night the Howard, Merrell & Partners public relations team took home many top honors!
Howard, Merrell & Partners earned the following awards:
Total Communications/Community Relations Campaign
Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER
Special Event:
Butterball Grand Opening – HONORABLE MENTION
Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION
Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISON
The HM&P PR team would also like to thank Peter Shankman for an inspiring and thoughtful speech at last night’s dinner. It was a great event thank you to everyone who helped to make it possible!
