Weekly Wrap Up #9
1. Purchasing funnel for the ‘New Social Consumer’
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. What online channels should you be targeting in order to reach the perfect audience for your product? M Booth and Beyond took a look inside the “new social consumer” to find out how they research products and services online. Check out the full infographic at Mashable.
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B2B Blogging Tips Fit for the Queen (City): Jeff Cohen presents at Charlotte's Business Marketing Association
This past Wednesday, our own Social Media Marketing Manager Jeff Cohen presented “16 Best Practices of B2B Corporate Blogging” to the Business Marketing Association Carolinas Chapter. I was lucky enough to attend the lunch in downtown Charlotte, N.C. with a diverse audience of large and small business owners, agency execs, HR reps and freelancers, among others. More »
Social Fresh: Social Media's Business Implications Take Spotlight
Monday about 230 people came together at the Holiday Inn in Downtown Charlotte, NC for the Social Fresh conference. The event brought in attendees from across the U.S. including representatives from major corporations such as Wal-Mart, Bank of America, and Rubbermaid. The day was jam packed with great speakers and panels far too many to mention in my recap. However, I have some great video and reaction from the event to share. More »
