Howard, Merrell & Partners snags five RPRS Sir Walter Raleigh awards
This Tuesday, Howard, Merrell & Partners earned several recognitions at the Raleigh Public Relations Society’s Sir Walter Raleigh Awards banquet, for compelling strategic communications through writing, event planning, social media, brand identity and audio/visuals.
HM&P's Cameron Reed, Courtney Beck, Anna Agnew and Rachel Kaylor accepted five awards on behalf of the company at the 2011 RPRS Sir Walter Raleigh Awards banquet.
HM&P took home a silver award for the effective use of the written word as shown through coordination, development and distribution of a Holiday Donations announcement on behalf of client, Butterball, LLC.
Additional campaigns recognized include the Butterball Millionth Bird Events, celebrating the production of the millionth whole bird produced at two of the client’s facilities and honoring a local veteran; the NutriDense Silage Web Moo.0 Contest reaching a number of industry “ag-vocates” via social media; the Precise Pet Products, LLC Holistic Complete Launch, an integrated campaign that introduced a new super-premium line of dog and cat food; and the Precise Pet Products Brand Video, “American Ingenuity,” which introduced the people and values behind the company.
The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies.
These campaigns would not have been possible if it weren’t for the seamless integration of a number of the agency’s teams. Congrats to all involved!
Cows Eat Words – Who Knew?
A great new campaign for BASF Plant Science is running to promote the advantages of their NutriDense Silage corn hybrid to dairy owners. The campaign is running online and in trade publications like Progressive Dairymen, Dairy Herd Management and Dairy Today. Kudos to the creative team (Chris Gupton and Steve Olshansky) for taking a complex message and making it so straightforward.
I also want to thank Team Holstein for letting us take pictures of their beautiful cow Dundee.
Moriarty Joins Account Services Team
The Account Services department recently added Kathy Moriarty to the team. An account executive, Moriarty will help guide the strategic branding and communications efforts for a number of the agency’s clients including CORDURA® brand fabric.
Moriarty previously worked as an account executive at Mullen and has experience in both account management and public relations. She supported several brands, including BASF Agricultural Solutions, BISSELL Homecare, Ensure, Endust and ConAgra.
For more information, click here.
Lego Sculptures
Check out the the brick artist who creates all kinds of things out of legos for a living. You may have seen his work before he has been on Letterman, Jimmy Kimmel and he has a show The Art of the Brick touring Museums across the country. More »
Giving Back
Last week at the annual NutriDense kick-off meeting, HM&P coordinated a service project – to give back to the community and have some team bonding at the same time. We spent the afternoon at Three Square a relatively new, state of the art Food Bank that supports Southern Nevada.
The team packed more than 40,000 pounds of frozen meat into 40 pound boxes for the local agencies. It was a great experience.
BASF Has Some New Art Work
Here are some of the illustration/paintings we had produced for the NutriDense® Brand Campaign. Sharvin designed the website and it looks great. Check it out at NutriDense.com.
Who says strategic planning can't be fun?
HM&P (Jim, Stephanie, Lisa & Kristi) and BASF Plant Science at Dick's Last Resort in Chicago
BASF Plant Science LLC Names Howard, Merrell & Partners its Agency of Record
BASF Plant Science LLC has named Howard, Merrell & Partners its agency of record. In this role, Howard, Merrell & Partners provides BASF Plant Science LLC with strategic, integrated brand support and tactical execution in the areas of advertising, media buying, sales literature and fulfilment, interactive, public/media relations and marketing research. BASF Plant Science LLC, located in Research Triangle Park, NC, is responsible for BASF Plant Science activities in the USA. More »
