A Hippie’s Advice on Getting High…On the Corporate Ladder?
A hippie’s advice on getting high…on the corporate ladder? Not the first type of person you would think of asking about career advancement, is it? Well in the case of Skip Yowell, co-founder of JanSport, it is. He emerged from the 60’s with a successful business that has kept him and his company high on both life and corporate culture.
In his book, The Hippie Guide to Climbing the Corporate Ladder & Other Mountains: How JanSport makes it happen, Skip takes you from the earliest days of JanSport (with headquarters above an auto-shop and a convenient bar across the street), to the thriving internationally recognized brand it has become today. He recounts adventures both in business and in the backwoods.
Engage by Brian Solis – A Review
I recently finished Brian Solis‘ new book, Engage, after some stop and go reading over the past month. Overall I thought it was a great book with some good examples and case studies to keep in my back pocket. In the end though, I think it could be broken into two separate books: New Media University and Postgrad.
The first half does a great job of breaking down social media theory and tools via courses in the “New Media University”. Solis encourages even those who consider themselves social media PhD’s to start from square one and review what makes up the intricacies of social media:
“For those well versed in social media and the tools that connect us to those we wish to reach, enjoy this chance to hit “ctrl-alt=del” and restart with a fresh perspective. For those new to the socialization of media and influence, please take your time here. This is were everything begins.”
By the time you receive your New Media U. MBA you have covered an extensive library of tools available and have been introduced to a myriad of examples and case studies that prove the value of those tools. I enjoyed reviewing and reminding myself of the resources that can foster relationships, conversation and reputation both personally and for brands and business. More »
