Brainstorming?
After all the thousands of hours I’ve spent in brainstorming sessions over the years, with meager results, it was refreshing to see this concise summary of the literature on PsyBlog.
Quick summary:
“…..it emerges that groups do have a natural talent, which is the evaluation of ideas, rather than their creation. The conclusion of the psychological literature, therefore, is that people should be encouraged to generate ideas on their own and meetings should be used to evaluate these ideas. The same rule applies in business as in your personal life. Generating ideas about where to go on holiday, what to write that new sitcom about, what question your research should address, and so on, are best done alone. Groups aren’t where ideas are born, but where they come to sink or swim.”
But they do make people feel good.
