12:30 pm on March 10, 2010 by Sarah Findle
FourSquare Tools for Business
The New York Times blog, “Bits” announced that FourSquare, a well known location-based social network, will soon provide free analytics tools for businesses. As the use of location-based applications continues to grow, the analytics will offer valuable information for businesses about their customers.
Some of what the analytics will provide:
- Who has “checked-in”*
- When they arrive
- Male to Female Ratio
- Most active times of day
- Option for instant promotions to engage customers
*Note: There will be an opt-in, opt-out setting in the privacy panel that will give Foursquare users the ability to keep their information private.
