Howard, Merrell & Partners snags five RPRS Sir Walter Raleigh awards
This Tuesday, Howard, Merrell & Partners earned several recognitions at the Raleigh Public Relations Society’s Sir Walter Raleigh Awards banquet, for compelling strategic communications through writing, event planning, social media, brand identity and audio/visuals.
HM&P's Cameron Reed, Courtney Beck, Anna Agnew and Rachel Kaylor accepted five awards on behalf of the company at the 2011 RPRS Sir Walter Raleigh Awards banquet.
HM&P took home a silver award for the effective use of the written word as shown through coordination, development and distribution of a Holiday Donations announcement on behalf of client, Butterball, LLC.
Additional campaigns recognized include the Butterball Millionth Bird Events, celebrating the production of the millionth whole bird produced at two of the client’s facilities and honoring a local veteran; the NutriDense Silage Web Moo.0 Contest reaching a number of industry “ag-vocates” via social media; the Precise Pet Products, LLC Holistic Complete Launch, an integrated campaign that introduced a new super-premium line of dog and cat food; and the Precise Pet Products Brand Video, “American Ingenuity,” which introduced the people and values behind the company.
The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies.
These campaigns would not have been possible if it weren’t for the seamless integration of a number of the agency’s teams. Congrats to all involved!
Butterball and NutriDense Work Recognized At Best of NAMA
We received four awards at the recent Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) Awards Program for its work with Butterball and BASF Plant Science’s NutriDense® brand. The annual Carolinas/Virginia Chapter Best of NAMA Awards program celebrates excellence in Agri-Marketing with awards presented to individuals and firms within the region.
HM&P Wins in Advertising, Media Relations at Best of NAMA
Howard, Merrell & Partners picked up four awards at last week’s Carolinas/Virginia Best of NAMA (National Agri-Marketing Association). In the Advertising category, HM&P was honored for its work with BASF Plant Science’s NutriDense brand. The NutriDense Silage “Profits” print ad won a Chapter Merit, and an aisle banner created for World Dairy Expo won a Regional Merit and Chapter First.
In the Public Relations category, HM&P was recognized for its work with Butterball, LLC during the 2009 Fresh Season. Both the 2009 Fresh Season PR Campaign and the White House Bird Press Conference received Regional Merit and Chapter Merits.
An exciting night for the agency, for sure!
Turkey Every Day!
Turkey every day!
Everyone knows about making a whole turkey for Thanksgiving or other gatherings. But folks don’t often consider using other turkey products to celebrate every day meals. Well, we decided to check out some different ways turkey could be prepared. 
We had a potluck lunch, featuring turkey products from one of our long-standing clients, Butterball. We had turkey chili and Mexican lasagna made with ground turkey; turkey sausage, peppers and onions; turkey meatballs in a sweet chili sauce, Shepard’s pie, turkey stuffing casserole, turkey filet mignons; salads with smoked turkey on top, and lots more. What a great spread!
As always, we enjoyed the chance to socialize with co-workers…and this time, we even talked a little turkey.
Celebrate Agriculture with Butterball This Holiday Season
The holiday season – or Fresh Season as Butterball refers to it – is undeniably the busiest time of year for our client Butterball. In addition to local celebrations and activities, including the Ozark and Huntsville, Ark. Millionth Bird celebrations and Garner, N.C. elementary schools art contest, the HM&P public relations team worked with Butterball to unveil a new campaign this year – Celebrate Agriculture – which aims to promote awareness of the important role agriculture plays in American life. More »
Beck Promoted to Senior Account Executive and Senior Writing Specialist
Courtney Beck has been promoted to senior account executive and senior writing specialist. Since joining Howard, Merrell & Partners, Beck has provided public relations and writing support to a number of the agency’s clients including Butterball and BASF Plant Science.
“With a strong background in both writing and agriculture, Courtney was a welcome addition to our talented staff since day one,” says Stephanie Styons, senior vice president of Public Relations and Social Media Marketing. “She has continued to impress her co-workers and clients with her work ethic, determination and professionalism No matter the situation — working a tradeshow, managing the media, handling crisis situations or coordinating newsletter copy — Courtney handles it with style and grace.”
To learn more, click here.
Agency Receives Two Communicator Awards
Kudos to the PR team who brought home two Communicator Awards of Excellence for its successful client initiatives and campaigns! The team won in the “Print/Design” category for its efforts with Butterball, LLC‘s Worker Safety Publicity Campaign and in the “Integrated Campaign” category for the CORDURA® Baselayer Brand Integrated Communications Business to Consumer campaign.
For more information, click here.
HM&P Wins Four Inspire Awards for PR Work
Congrats to the Butterball and Georgia-Pacific Professional teams who were honored last night at the North Carolina Public Relations Society of America’s Inspire Awards ceremony. More »
