Howard, Merrell & Partners snags five RPRS Sir Walter Raleigh awards
This Tuesday, Howard, Merrell & Partners earned several recognitions at the Raleigh Public Relations Society’s Sir Walter Raleigh Awards banquet, for compelling strategic communications through writing, event planning, social media, brand identity and audio/visuals.
HM&P's Cameron Reed, Courtney Beck, Anna Agnew and Rachel Kaylor accepted five awards on behalf of the company at the 2011 RPRS Sir Walter Raleigh Awards banquet.
HM&P took home a silver award for the effective use of the written word as shown through coordination, development and distribution of a Holiday Donations announcement on behalf of client, Butterball, LLC.
Additional campaigns recognized include the Butterball Millionth Bird Events, celebrating the production of the millionth whole bird produced at two of the client’s facilities and honoring a local veteran; the NutriDense Silage Web Moo.0 Contest reaching a number of industry “ag-vocates” via social media; the Precise Pet Products, LLC Holistic Complete Launch, an integrated campaign that introduced a new super-premium line of dog and cat food; and the Precise Pet Products Brand Video, “American Ingenuity,” which introduced the people and values behind the company.
The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies.
These campaigns would not have been possible if it weren’t for the seamless integration of a number of the agency’s teams. Congrats to all involved!
Be a Better Communicator
Need a New Year’s Resolution? How about being a better communicator? Here are Four Essentials that can help:
1. Be Prepared
Your audience needs to know that you:
- Have confidence in your subject
- Know more about the subject than they do
- Have analyzed the audience and are talking in their terms
- Have a purpose for your message – to inform, to entertain or to inspire
2. Make others comfortable
- Maintain your sense of humor
- Focus on empathizing
3. Be Committed
- Know what you are saying, and why you are saying it
- Care about what you are saying and you will say it well
- Control the space – how and where you move and gesture
- Control the time – your rate of speech, length of remarks, pauses and silence
4. Be Interesting
- Use analogies and help your audience remember key points
- Project optimism and enthusiasm; Others will respond to you
