Account Management Welcomes Kristen Liebers!
Kristen Liebers recently became the newest member of the Account Management team at Howard, Merrell & Partners. In her role as Account Coordinator, Liebers will provide support for multiple brands under the Georgia-Pacific Professional business, including the Dixie® line of products.
Prior to landing the account coordinator position, Liebers worked on The Daily Tar Heel marketing team at the University of North Carolina at Chapel Hill and interned at McKinney in both Account Planning and Account Management. Liebers also gained some account service and public relations experience at Genesis Marketing Partners.
For more information, click here.
HM&P PR Team Finds Success in Tropical California
The Howard, Merrell & Partners public relations team recently returned from an outstanding showing at the 22nd SCAA 2010 Annual Exposition in Anaheim, California. Under sunny skies and giant palm trees, the team managed a fun-filled Welcome Reception sponsored solely by Gold-Level Sponsor, Georgia-Pacific Professional. The reception was one of the highlights of the event, featuring a cocktail hour and jammin’ band. More »
New Work
New work has been added to the agency website for Cordura, Dixie and Precise Dog Food. It’s good stuff. Nice job to all who played a part in its creation. Check it out when you have a moment at www.merrellgroup.com
Howard, Merrell & Partners Brings Food To Life For Dixie®
Menu favorites speak their mind through the new integrated Dixie brand campaign launched by Georgia-Pacific Professional Food Services Solutions. Created by HM&P, Food & Drinks on Dixie® features popular food items as characters who share what they love about the innovative line of Dixie® foodservice products. Through the campaign’s three main characters – affectionately referred to as Hamburger, Coffee and Ice Cream – customers get a first-hand look at what it is like “going out on Dixie®.”
The campaign has been very well received in the media. Through the outreach of HM&P’s public relations team the campaign landed on AdWeek’s blog this morning.
To see more videos created for the campaign, visit DIXIE’s YouTube channel.
