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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Education</title>
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		<title>This Weekend &#8211; Don&#039;t Miss the 25th International Festival of Raleigh!</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/09/30/this-weekend-dont-miss-the-25th-international-festival-of-raleigh/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2010/09/30/this-weekend-dont-miss-the-25th-international-festival-of-raleigh/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 17:50:59 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[25th International Festival of Raleigh]]></category>
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		<category><![CDATA[Naturalization Ceremony]]></category>
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		<description><![CDATA[This weekend you and your entire family can enjoy a 3-day celebration of music, food, and culture from around the globe at the 25th International Festival of Raleigh, held at the Raleigh Convention Center. Watch authentic ethnic dances from more than 30 different cultures performed on the Main Stage. View cultural exhibits featuring the rich history [...]]]></description>
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		<title>There’s More than One Way to Skin a Gato &#8211; Part 1</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/02/02/11-there%e2%80%99s-more-than-one-way-to-skin-a-gato-part-1/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2010/02/02/11-there%e2%80%99s-more-than-one-way-to-skin-a-gato-part-1/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:01:14 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Emotional Touchstones]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Group Oriented]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Outdoor Ads]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Three-Generational]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

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		<description><![CDATA[Mother. Family. Education. And success. These are some of the core emotional touchstones an advertiser would do well to keep in mind when targeting Hispanics. So, okay, let&#8217;s assume you&#8217;ve done that. Now, how do you reach them? (Outside of traditional media, which we&#8217;ll touch on in future posts.) 1. Hispanics tend to be group [...]]]></description>
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		<title>Latino Consumer Spending Growth Outpaces the General Market</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/01/19/latino-consumer-spending-growth-outpaces-the-general-market/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2010/01/19/latino-consumer-spending-growth-outpaces-the-general-market/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 12:42:40 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cereals]]></category>
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		<category><![CDATA[Education]]></category>
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		<category><![CDATA[Food Away from Home]]></category>
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		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[Hispanic Buying Power]]></category>
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		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Laundry and Cleaning Supplies]]></category>
		<category><![CDATA[Major Appliances]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[U.S. Bureau of Labor Statistics]]></category>
		<category><![CDATA[U.S. Economy]]></category>
		<category><![CDATA[Vehicle Finance and Insurance]]></category>
		<category><![CDATA[Women's Apparel]]></category>

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		<description><![CDATA[According to the experts, the U.S. economy began slipping into a recession in December 2007. And then things got worse. That’s common knowledge. What may not be so well known is the surprising bit of good news that came to light in the last month of 2009 amid all of the mostly bad. Turns out [...]]]></description>
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		<title>Mañana Will be Better</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 10:00:34 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aspirations]]></category>
		<category><![CDATA[Children]]></category>
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		<category><![CDATA[Economic Security]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Graduation]]></category>
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		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Success]]></category>

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		<description><![CDATA[Mother. And family. In previous posts, we&#8217;ve touched on their importance to Hispanics. And on why advertisers targeting Hispanics should be aware of that importance. Two other things are almost equally important to Hispanics. Education. And success. Like parents everywhere, Latinos harbor aspirations for their children. For a better education. A better job. A better [...]]]></description>
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