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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Emotion In Advertising</title>
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		<title>New Work &#8211; A Scantily Clad Ad</title>
		<link>http://www.merrellgroup.com/friedlogic/2012/01/03/new-work-a-scantily-clad-ad/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2012/01/03/new-work-a-scantily-clad-ad/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 14:08:44 +0000</pubDate>
		<dc:creator>Billy Barnes</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Cordura fabric]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[QR Code]]></category>
		<category><![CDATA[skin]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/friedlogic/?p=10921</guid>
		<description><![CDATA[Most people know CORDURA® fabrics as the stuff that brings durability to backpacks, outdoor gear and luggage. But they also make a whole bunch of fabrics perfect for apparel. Fabrics that feel good on the body. So showing lots of skin seemed perfect for this campaign.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How&#039;s this for a homepage?</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/11/19/hows-this-for-a-homepage/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2010/11/19/hows-this-for-a-homepage/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 20:38:50 +0000</pubDate>
		<dc:creator>Billy Barnes</dc:creator>
				<category><![CDATA[Play]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/?p=6838</guid>
		<description><![CDATA[I love this. Who else would have the courage to strip out all their products, all their everything from their home page for an announcement? Of course, who else has the Beatles representing their brand as an announcement? Makes me happy.]]></description>
		<wfw:commentRss>http://www.merrellgroup.com/friedlogic/2010/11/19/hows-this-for-a-homepage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tums targets the S&amp;M segment</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/02/19/tums-targets-the-sm-segment/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2010/02/19/tums-targets-the-sm-segment/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 16:29:08 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[SuperBowl ads]]></category>
		<category><![CDATA[Tums]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/2010/02/19/tums-targets-the-sm-segment/</guid>
		<description><![CDATA[Now that the hype over this year&#8217;s SuperBowl &#8216;advertainment&#8217; has subsided, it&#8217;s worth noting that some of the deplorable advertising practices we see during the Big Game never really go away. Specifically, the impulse to hurt, abuse, and humiliate your target audience to get attention with a cheap laugh. The most basic, simple, truth of [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Foiled Again</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/08/31/1254/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/08/31/1254/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:45:44 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/2009/08/31/1254/</guid>
		<description><![CDATA[Another nasty blow for traditional question-and-answer research to find out what consumers think about aesthetic materials. From an ingenious experiment reported in the Journal of Experimental Social Psychology, we learn that: &#8220;Two experiments examined whether appreciating art verbally would aesthetically confuse viewers. Participants were asked to verbalize why they either liked or disliked two different [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sit up and listen</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/08/19/sit-up-and-listen/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/08/19/sit-up-and-listen/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:51:13 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[body position]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/2009/08/19/sit-up-and-listen/</guid>
		<description><![CDATA[We always think about reach, frequency, and cost per impression when we evaluate media choices for an ad we want to place. But we rarely if ever integrate the message with not where, but how, the target audience receives it. Research on how the body position of the recipient of a message affects how they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mental Subtraction and the Whopper</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/07/23/mental-subtraction-and-the-whopper/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/07/23/mental-subtraction-and-the-whopper/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 20:03:38 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[whopper freakout]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/?p=1107</guid>
		<description><![CDATA[Stimulating a strong emotional response on the part of the viewer of an ad is critical if the ad is to be effective in driving behavior. But that doesn&#8217;t necessarily tell us how to create that emotional response from an ad. It just tells us we want one. Last week at our internal Lunch &#8216;n [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Phineas in the news</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/07/17/phineas-in-the-news/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/07/17/phineas-in-the-news/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 14:19:03 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/?p=1103</guid>
		<description><![CDATA[From the blog of the British Psychological Society, comes the news that: &#8220;A pair of photograph collectors in Maryland, USA, have uncovered what they believe to be the first and only ever photographic record of Phineas Gage -&#8221;. We on the other hand, have the first and only bronze bust of the skull of Phineas, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Emotions in Business</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/07/07/emotions-in-business/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/07/07/emotions-in-business/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 11:34:08 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/2009/07/07/emotions-in-business/</guid>
		<description><![CDATA[Interesting question on the LinkedIn Consumer Insights discussion group today: &#8220;How do you do a better job of giving clients an emotional reason to retain you?&#8221; Here are my thoughts on it: We need to be clear on what we really mean by emotion. The emotional bond a client feels toward an agency isn&#8217;t the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Neuromarketing</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/07/02/neuromarketing/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/07/02/neuromarketing/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 16:20:16 +0000</pubDate>
		<dc:creator>bhall</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/2009/07/02/neuromarketing/</guid>
		<description><![CDATA[The Consumer Insights Interest Group on LinkedIn today had a question about &#8220;What is the future of neuromarketing?&#8221; For those of you not in that group, here was my comment: There are three streams of neuromarketing, and all will become more important in the future, because neuroscience and psychology has turned our understanding of decision [...]]]></description>
		<wfw:commentRss>http://www.merrellgroup.com/friedlogic/2009/07/02/neuromarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focus Group for Socks</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/06/25/focus-group-for-socks/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/06/25/focus-group-for-socks/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 13:57:24 +0000</pubDate>
		<dc:creator>Billy Barnes</dc:creator>
				<category><![CDATA[Play]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Emotion In Advertising]]></category>
		<category><![CDATA[focus groups]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Howard Merrell & Partners]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[socks]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.merrellgroup.com/blog/?p=1002</guid>
		<description><![CDATA[While pitching a sock manufacturer, we held a little focus group here at the agency.  We don't usually like them, but this one was different.]]></description>
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		<slash:comments>1</slash:comments>
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