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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Emotional Touchstones</title>
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		<title>There’s More than One Way to Skin a Gato &#8211; Part 1</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/02/02/11-there%e2%80%99s-more-than-one-way-to-skin-a-gato-part-1/</link>
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		<pubDate>Tue, 02 Feb 2010 10:01:14 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Emotional Touchstones]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Group Oriented]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Outdoor Ads]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Three-Generational]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

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		<description><![CDATA[Mother. Family. Education. And success. These are some of the core emotional touchstones an advertiser would do well to keep in mind when targeting Hispanics. So, okay, let&#8217;s assume you&#8217;ve done that. Now, how do you reach them? (Outside of traditional media, which we&#8217;ll touch on in future posts.) 1. Hispanics tend to be group [...]]]></description>
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