New Metrics For Facebook Brand Pages
When the term “social media marketing” is mentioned many minds go directly to Facebook. With more than 200 million members Facebook is the iconic social networking brand and thus the focus of many advertising and marketing efforts. Recently they announced changes to their user dashboard, which displays stats for owners of Facebook brand/fan pages.
Some of these new features include:
- Graphs showing different types of fan interactions with the Page over time.
- Count of active fans this week, with full age/sex/location breakdown.
- A new count of total interactions this week, broken down by type.
- Post quality rating, from 1 to 5 stars.
- Graphs for Interactions, Interactions per Post, Post Quality, Stream CTR, Posts, Page views, Media Consumption, Review
All of these improvements provide valuable information for brand marketers, however the feature with the most potential value is post quality ratings. Facebook is about effective content marketing and community building for brands. To make improvements to content a company must know if the content is strong or weak. This type of reporting helps to show trends for the type of information your community/customers are most interested in which can help determine the future direction of both online and offline marketing efforts.
