Working the "Lo-so" Networks
Did you know that whenever potential customers who are linked in to one or more “lo-so” networks (Loopt, Brightkite, Gowalla, Foursquare, etc.) find themselves within a few blocks of a business’s location, the owner can now instantly send them special promotions, discount coupons, or information about current sales by taking advantage of these and other similar location-based social media networks?
If that data point piqued your curiosity — as it did mine — there’s more information in this Miami Herald article.
FourSquare Tools for Business
The New York Times blog, “Bits” announced that FourSquare, a well known location-based social network, will soon provide free analytics tools for businesses. As the use of location-based applications continues to grow, the analytics will offer valuable information for businesses about their customers.
Some of what the analytics will provide:
- Who has “checked-in”*
- When they arrive
- Male to Female Ratio
- Most active times of day
- Option for instant promotions to engage customers
*Note: There will be an opt-in, opt-out setting in the privacy panel that will give Foursquare users the ability to keep their information private.
