New Work – Big Time Waste Reduction
We just completed a set of wall clings for Georgia-Pacific Professional and Hartsfield-Jackson International Airport. Together, they’re doing their part to reduce the amount of waste created by the millions of travelers that go through Atlanta each year. So we did our part by making these cool clings. Look for them in the H-J washrooms next time you’re passing through.
Georgia-Pacific Professional at the NRA Show 2011
The HM&P team just returned safely from the windy city of Chicago where we attended the National Restaurant Association’s (NRA) annual tradeshow with Georgia-Pacific Professional (GPP).
Hispanic Marketing for Georgia-Pacific Professional
Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides away-from-home washroom solutions raise awareness about its products and leadership role of Spreading Wellness (www.spread-wellness.com) throughout the country. More »
Denver is Spreading Wellness!
Members of the HM&P public relations and social media teams headed to Denver at the end of September to motivate the community to wash their hands — and remind the person next to them to do the same. The week of events were part of Spread Wellness, an education campaign from our client Georgia-Pacific Professional.
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We're Spreading Wellness, Not Germs
Here at HM&P our work with Georgia-Pacific Professional has led to the recent launch of a campaign entitled Spread Wellness. The campaign aims to create a movement of people who regularly wash their hands, dry them with a paper towel and ask the person next to them to do that same. With flu season upon us, we’re spreading the word about the importance of proper hand washing and drying to reduce the spread of germs.
As part of the campaign, you can sign up to be a Wellness Ambassador and receive a welcome kit and free wristband to help spread the word. You can also download and print hand-washing signs for your office, school, or facility. Plus, if you want to request a touchless paper towel dispenser for a business or other public place, you can request one at the site.
Account Management Welcomes Kristen Liebers!
Kristen Liebers recently became the newest member of the Account Management team at Howard, Merrell & Partners. In her role as Account Coordinator, Liebers will provide support for multiple brands under the Georgia-Pacific Professional business, including the Dixie® line of products.
Prior to landing the account coordinator position, Liebers worked on The Daily Tar Heel marketing team at the University of North Carolina at Chapel Hill and interned at McKinney in both Account Planning and Account Management. Liebers also gained some account service and public relations experience at Genesis Marketing Partners.
For more information, click here.
HM&P PR Team Finds Success in Tropical California
The Howard, Merrell & Partners public relations team recently returned from an outstanding showing at the 22nd SCAA 2010 Annual Exposition in Anaheim, California. Under sunny skies and giant palm trees, the team managed a fun-filled Welcome Reception sponsored solely by Gold-Level Sponsor, Georgia-Pacific Professional. The reception was one of the highlights of the event, featuring a cocktail hour and jammin’ band. More »
Don't Forget to Wash Your Hands
In order to stay healthy, its very important to wash your hands. That’s the message Georgia-Pacific Professional is sharing.
Today, the beginnings of an integrated campaign launched in USA Today with the tagline “It’s The New Chicken Soup”. Check out the ad below, Healthy Solutions web site and press release for information about proper hand washing techniques. Oh, and Mo is, of course, there to help.
