Twitter Launches Places Feature
This week, Twitter announced the launch of a new Twitter Places feature that allows users to tweet their exact location. With this feature, users have the ability to tag their tweets and add new locations. Users can also view public tweets from nearby and a list of local points of interest. More »
Location-based Apps Picking Up Steam
It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, our social media group is currently working with several clients, including O2 Fitness, to roll out location-based promotions. More »
Checking in with O2 Fitness
O2 Fitness is one of our clients here in the PR department at HM&P and we have had a lot of fun helping them spread the word about their seven (and growing!) locations around the Triangle.
O2 Fitness already runs their own Twitter account, Facebook fan page and blog. A new avenue of social media marketing we have explored with them are location-based applications. One of the new growing trends in social media – location-based applications – allow you to share your location with others by ‘checking in’. More »
Working the "Lo-so" Networks
Did you know that whenever potential customers who are linked in to one or more “lo-so” networks (Loopt, Brightkite, Gowalla, Foursquare, etc.) find themselves within a few blocks of a business’s location, the owner can now instantly send them special promotions, discount coupons, or information about current sales by taking advantage of these and other similar location-based social media networks?
If that data point piqued your curiosity — as it did mine — there’s more information in this Miami Herald article.
