Congratulations to Elizabeth
Congrats to Elizabeth Romero — she has been promoted to Management Supervisor.
Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including: Butterball, CORDURA® fabric, Bank Independent, and the National Humanities Center. Elizabeth also provides Hispanic marketing, crisis support and strategic counsel other businesses as needed. Not only is Elizabeth a hard worker, but she is cool under pressure during crisis situations, knowledgeable about PR and her clients’ industries, great at juggling multiple projects and accounts, and determined to never let her clients or teams down. She is a great asset to the agency.
Here’s the announcement Romero Promotion.
How Do You Reach Hispanics? – Radio
Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming from 30.8 million to 45.5 million (an increase just shy of 50%), the number of Spanish-language radio stations across the country skyrocketed from 533 to 872 (an increase of 64%). More »
What Brands Do Hispanics Buy?
Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following:
• 61% agree with the statement: “It’s very difficult to get me to change brands once I find one I like.”*
• 58% believe: “It’s risky to buy a brand you are not familiar with.”*
• 85% prefer to buy a more expensive but trusted brand over a less expensive one they don’t know.**
More »
Hispanic Marketing for Georgia-Pacific Professional
Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides away-from-home washroom solutions raise awareness about its products and leadership role of Spreading Wellness (www.spread-wellness.com) throughout the country. More »
Go Latino This Weekend!
Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural exhibits and traditional dances.
Plus Niñolandia for the kids, and a wide variety of flavorful dishes from across the Caribbean and Latin America — all in the air conditioned comfort of the Jim Graham Building at the NC State Fairgrounds.
When:
Saturday, Sept. 11 – Noon to 8 P.M.
Sunday, Sept. 12 – Noon to 6 P.M.
Admission:
Adults – $5 | Kids under 12 – Free.
Howard, Merrell & Partners Lends Hispanic Marketing Expertise
As you may know, Howard, Merrell & Partners’ newest offering is Hispanic Marketing. Well, the agency’s expertise was recently sought out by El Pueblo, Inc., North Carolina Hispanic advocacy group, to help communicate a very important message about safe driving to young Hispanic males. That campaign attracted the attention of the News & Observer http://www.newsobserver.com/2010/07/16/583449/safe-driving-ads-aimed-at-latinos.html#storylink.
Where Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York.
Cambiando Vidas: Actions Speak Louder than Words
Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person should have access to the basics of life – food, clothing, shelter, education, and the chance to exercise his or her skills and ambitions.” The organization focuses on building houses, educating youth and encouraging sustainable economic development in rural towns throughout the region.
For a week I worked with a group of 16 volunteers (including my dad, sister and good friend from college) as well as members of the local community to build a new house for a deserving family. Though I enjoyed time away from technology and social media for a week, I was able to learn important lessons in communicating the old fashioned way.
Se habla español – Part 5
Now that you’ve decided you should advertise to Hispanics in Spanish, you just need to get someone to translate your English-language campaign, right? More »
Se habla español – Part 4
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers.
But hang on a minute.
If you’re targeting assimilated or highly-acculturated English-dominant Hispanics, shouldn’t you go with English instead? More »
