On Veterans Day
Today we honor the millions of men and women who have served honorably in our nation’s military services since its birth more than 200 hundred years ago.
A band of brothers and sisters who were willing to leave behind home and family to protect and defend the land they loved.
Our best and brightest, many of whom were called upon to make the supreme sacrifice.
More than 1.1 million of these quiet patriots have been Hispanics.
Forty-one of them earned the Congressional Medal of Honor, our nation’s highest military award for valor in action.
Twenty of these received the award posthumously.
Like their countless brothers and sisters in uniform, each of the 1.1 million answered the call.
Each donned the uniform.
And each protected and defended the land he or she loved.
Today we remember our veterans.
Today we thank them for their service.
Today we honor them all.
Where Does the Dinero Go? – Part 2
So, what’s the most important purchase Latinos make?
Last post, I said it might surprise you.
Let’s find out.
The most important purchase Latinos make is —
Their home.
That’s right.
U.S. Hispanics own homes.
“Well, duh,” you say.
No, wait. That’s not the surprising part.
This is.
Hispanics exhibit the fastest growth in home ownership of any minority in the U.S.
Twice as fast as non-Hispanic whites.
And four times as fast as African-Americans.
Which means Hispanic homeowners need roofs and decorations, furniture and security alarms, household supplies and cleaning products, pool chemicals and kitchen appliances, barbecues and bed sheets.
And a whole lot more.
The question is this.
Are they buying any of these things from you?
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Next time we’ll talk about how Latinos get the money they spend.
And about why one of the sources might surprise you.
Stay tuned.
