Study Shows Social Media's Impact On The Healthcare Industry
A survey was recently released by Ad-ology detailing how social media impacted consumers’ decisions when selecting a healthcare provider. The survey pointed out that ages 25-34 were most impacted by social media, while the 55 and older group still cited newspaper and direct mail as the leading influence.
You may think because of these findings hospitals should focus on print and direct mail because older people are more likely to need to visit a hospital. This may be true, but the study cites social media as a core influence for the other major group that hospitals compete for maternity patients. I recommend reading the full survey results, but this like other research points to a need for an integrated marketing approach that combines both traditional and social media.
