Twitter Trends
Hubspot recently published “10 Essential Twitter Stats” proving once again to skeptics of the tool that it is a powerful player in the marketing space. The last four in the bunch stood out to me as some important and staggering takeaways.
7. Twitter users tend to be “early adopters”.
19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population. An additional 25% of Twitter users buy/try new products before others (though not “first”) as compared to only 12% of the general population.
8. Twitter plays an active role in purchasing decisions.
42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter. Soliciting opinions about products/services and seeking out discounts/coupons/sales are also popular Twitter-based activitities.
9. 67% of Twitter users are more likely to buy brands that they “follow”.
Whether interaction on Twitter is the cause of this greater allegiance or not is unclear—but it certainly seems that extra Twitter love doesn’t hurt.
10. Companies that use Twitter average 2x more leads per month than those that do not.
This, perhaps, is the most compelling reason of all to invest some time on Twitter—particularly if your target customer is educated, affluent, and tends to be an early adopter.
See all 10 stats here.
When Do You Tweet? Hubspot Webinar: "The Science of Timing"
I participated in my first Hubspot webinar this week with over 25,000 other people. Dan Zarrella shared his research on “The Science of Timing” in a great presentation.
The webinar was so popular because the topic of timing for posting e-mails, Tweets and blog posts has been widely disputed. I learned a lot and I wanted to share some of my key takeaways: More »
Saving seconds with Google Instant
When it comes to Google, it seems good things really do come in threes.
A few weeks ago, Google gave Gmail users the ability to make calls from their e-mail, last week, Google launched the Gmail Priority Inbox, and this week Google enhances its search abilities with Google Instant. More »
The 2010 FIFA World Cup: A Social Media Event
The month of June is a time of anticipation and celebration as fans watch their favorite soccer teams (Go USA!) represent their home turf in the 2010 FIFA World Cup. Even though these events are being hosted in South Africa, social media has enabled viewers around the world to be updated and involved in every aspect of the game.
Creating a Website? Improve Your SEO
The most important thing to keep in mind when optimizing your website is the page title.
According to Chris Haddad, inbound marketing consultant at HubSpot, a page title is an important aspect search engines look at to figure out what the site is about. How effective or ineffective your page title is will determine how strongly it is pulled up in the appropriate search. More »
Twitter: Optimize your search
A recent article in Mashable, projected Twitter has around 18 million users. With users tweeting several times a day, the Twitterverse is getting pretty crowded. In all of the chaos, it can be difficult to find the information you are looking for.
Quick to respond to this problem, the HubSpot Internet Marketing Blog offers 6 Quick Tips to Search Twitter Like an Expert. I have listed the tips below with my thoughts about each. More »
