Purvis Joins Team as Digital Analyst
We are excited to welcome Shavette Purvis as a digital analyst. In this position, Purvis is responsible for developing integrated marketing analytical solutions across customers and channels to improve client decision-making. Additionally, she monitors, analyzes and reports on the performance of websites, email campaigns, display advertising, paid search and social media executions.
“Shavette brings an abundance of experience in planning and implementing interactive campaigns,” said Senior Vice President of Interactive Services, Scott Piggott. “Her industry experience, coupled with her strong work ethic, make her a wonderful addition to our team. As we celebrate our 65th anniversary we are excited to continue our tradition of excellence with new hires like Shavette.”
For more information, click here.
How's this for a homepage?
I love this. Who else would have the courage to strip out all their products, all their everything from their home page for an announcement? Of course, who else has the Beatles representing their brand as an announcement? Makes me happy.
Searching for a Digital Analyst
Howard, Merrell & Partners is seeking a Digital Analyst. The Digital Analyst works with team members to develop analytic strategy for the client, understanding customer behavior, defining analytics strategy, managing insights projects, performing analysis and writing reports. The position requires strong analytical skills to provide data driven insights.
Responsibilities include:
- Provide integrated marketing analytical solutions across customers and channels to improve client decision-making.
- Monitor, analyze, and report on the performance of Web sites, email campaigns, banner ads, social media, etc.
- Understand and effectively communicate search engine marketing strategies, the search engine landscape, and the effectiveness of search engine optimization.
- Manage online media campaigns to include integration of web sites, banner ads, social media, SEO, PPC, etc.
- Create holistic dashboards/analysis by pulling data from different data sources and websites for presentations to senior management team.
- Develop presentations for senior management team and clients.
- Cultivate and maintain strong relationships with creative thinkers, technologists, and clients.
- Create timelines and ensure consistent adherence to established deadlines.
- Provide direction to creative, media and production staff and effectively represent their perspectives when presenting work to client.
- Testing and troubleshooting web analytics tags for quality assurance.
- Recognizing and solving data problems and inconsistencies.
- Team interface regarding campaign tracking.
- Achieve and maintain fluency in relevant interactive technologies.
Required Skills:
- A bachelor’s degree is required, along with 1 – 3 years of digital experience.
- Technical aptitude and strong problem solving skills are expected.
- A solid understanding of internet technologies and web analytics is necessary.
- Experience with e-mail tracking is a plus.
- The candidate will be familiar with Google Analytics, DART for Advertisers, and WebTrends.
- Strong Excel, PowerPoint, and general math skills are required.
- Should be familiar with HTML and JavaScript.
- A background in online marketing and/ or site publishing is helpful.
- The web analyst should be proactive and detail oriented.
- Candidate should be flexible and be willing to be part of a highly energetic team focused on delivering quality client solutions.
- Passion, a desire to learn and a good attitude.
Work Environment:
Normal office environment. Travel to client offices required.
Email resumes to analyst@merrellgroup.com. Please no recruitment/placement agencies.
Job Opening: Web Developer
We’re looking for a Web Developer with at least a few years of experience to join our interactive team. You will be involved in projects the moment you arrive, including:
- Small-to-medium sized websites
- Flash banners and microsites
- HTML emails and e-newsletters
- Social media strategy and implementation
- Content management system integration (WordPress, Drupal, etc)
Requirements / Qualifications:
- HTML / CSS
- PHP, Javascript, MySQL, SQL
- Knowledge of JavaScript frameworks such as jQuery or Prototype
- Flash and Actionscript
- Mobile development experience a plus (iOS, HTML5)
- Design and typography principles
- Final Cut Studio and After Effects experience a plus
- Ability to work with a team
- Passion, a desire to learn and a good attitude.
Email resumes to developer@merrellgroup.com. Please no recruitment/placement agencies.
Our 65th Anniversary
This year, Howard, Merrell & Partners is proud to be celebrating its 65th anniversary. In honor of this special occasion, we’ll be sharing our wonderful history on the blog. We’ll post pictures and copies of our work over the years, as well as share stories from former and current employees, clients and friends. We look forward to hearing comments from folks near and far, new and old. Enjoy! More »
Location-based Apps Picking Up Steam
It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, our social media group is currently working with several clients, including O2 Fitness, to roll out location-based promotions. More »
One way to get a job in advertising
This guy took out google ads for 5 Creative Directors. And it worked.
Working the "Lo-so" Networks
Did you know that whenever potential customers who are linked in to one or more “lo-so” networks (Loopt, Brightkite, Gowalla, Foursquare, etc.) find themselves within a few blocks of a business’s location, the owner can now instantly send them special promotions, discount coupons, or information about current sales by taking advantage of these and other similar location-based social media networks?
If that data point piqued your curiosity — as it did mine — there’s more information in this Miami Herald article.
Wordle.net – Make Images From Keywords
Wordle is a great service which will take an RSS feed from your site (or anybody else’s site) and convert it to an image. Larger words are found more often, smaller words are found less.
Here are a couple of examples.
From our very own blog (http://www.merrellgroup.com/blog/feed/):
And from my personal site (http://www.joshuarcraig.net/feed/):
Go try it out for yourself!
Google Analytics Adds New Features
Google Analytics has added some new features that enable tracking of mobile websites and mobile apps, the ability to set engagement goals, the ability to filter based on different metric conditions and use multiple custom variables. Another new feature is called Analytics Intelligence. It will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. Very cool stuff! Check out the video: 
Read the entire article here.
