In the Office

Google Analytics Adds New Features

Google Analytics has added some new features that enable tracking of mobile websites and mobile apps, the ability to set engagement goals, the ability to filter based on different metric conditions and use multiple custom variables. Another new feature is called Analytics Intelligence. It will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. Very cool stuff!  Check out the video: YouTube Preview Image

Read the entire article here.

New Work

New work has been added to the agency website for Cordura, Dixie and Precise Dog Food. It’s good stuff. Nice job to all who played a part in its creation. Check it out when you have a moment at www.merrellgroup.com

Max's Coding Corner: Hello World

As part of the interactive department here at HM&P, we deal with all sorts of projects requiring all sorts of technologies. Sometimes a client wants a plain HTML site and sometimes they want Flash with embedded videos. I’d like to dig into some of these technologies to give you, my humble reader, a better understanding of what it is that we (interactive types) do. This includes everything related to interactive work like (X)HTML/CSS, the Internet, how a web page gets to you, and so much more.

As an interactive programmer, I often take for granted my plethora of knowledge about how what we do works. For example, if you were to ask me how the internet works, and more specifically, how the web page you want to see gets from a server to your monitor, I’d launch into a long explanation with terms like ‘routers’, ‘DNS’ and ‘IP Address’. And this would mean very little to most people. So here in Max’s Coding Corner, I’ll try to bring the lingo down to a level where everyone can follow along and better understand what’s going on.

For the inaugural post, I’m going to pose a few questions that should be asked about every web site.
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