The Future of Online Video
I’ll be heading to the Internet Summit today and have been researching some of the panels I’ll be attending. One in particular I find very exciting is Online Video. Most of our clients are asking for video and we’ve been working to find outlets to share their message. Forrester Research shows that by 2012, $7.1 Billion in advertising will be spent in the online video environment. This makes perfect sense if marketers are watching the increase in online video consumption.
Relevantor Content Platform Headlines the Internet Summit
I came across an intriguing article about a new content platform three weeks ago. Relevantor is a content optimization solution that promises to increase conversions and visitor engagement by delivering relevant and appropriate content to every visitor on your website. More »
Jeffrey L. Cohen to Speak at Internet Summit in Raleigh
Social Media Marketing Manager, Jeffrey L. Cohen will speak at Internet Summit in Raleigh, N.C. on Nov.17, 2010. The 3rd Annual Internet Summit will showcase and promote forward thinking on topics that range from Internet economy to web-oriented technologies.
As part of the social media-focused pre-conference intensive track, Cohen will present a session entitled, “Making the tools work for you — Part I — blogging, widgets, wikis, podcasts and online videos.” The session will address the key ingredients for success when utilizing popular social media tools by reviewing a variety of examples from companies large and small.
To learn more, click here.
5 Takeaways From Internet Summit 2009
Yesterday the second Internet Summit conference was held in Downtown Raleigh. The event brought together about 1200 attendees to listen to local and national speakers discuss social media, online advertising, design, cloud computing as well as other related online topics. The day was filled with a lot of content and discussion, more than could be put into a bog post.
So I wanted to share five facts/takeaways from yesterday’s event that I thought were important.
1. ESPN has more traffic to scoreboards via mobile devices than ESPN.com – Translated that mobile is becoming a critical “screen” for consumer data and advertising.
2. Matt Van Horn from Digg said that FourSquare and GroupOn are two applications that are starting to gain traction – This shows location-based services and crowdsourcing applications have growth potential if executed correctly.
3. Pandora has 9 million users on the iPhone and only 10-15K on the BlackBerry – Blackberry continues to out sell the iPhone, but stats like this show that the user experience is more engaging on the iPhone than on the BlackBerry.
4. Twitter panel: Panel concludes that 2009 was year of Twitter, 2010 will be year of Twitter-like services – This lesson from the Twitter panel shows that APIs and the ability to develop third party applications will continue to drive application adoption and usage.
5. According to the E-commerce panel ” Amazon took Circuit City’s market share more so than Best Buy” – This insight helps to underscore that more retail dollars are shifting to online. Advertising and marketing have to shift online and mobile to help drive support for E-commerce.
