B2B Blogging Tips Fit for the Queen (City): Jeff Cohen presents at Charlotte's Business Marketing Association
This past Wednesday, our own Social Media Marketing Manager Jeff Cohen presented “16 Best Practices of B2B Corporate Blogging” to the Business Marketing Association Carolinas Chapter. I was lucky enough to attend the lunch in downtown Charlotte, N.C. with a diverse audience of large and small business owners, agency execs, HR reps and freelancers, among others. More »
Job Search: Tailoring your online presence to intended career path
Earlier this week, Jeff Cohen, social media marketing manager, and I were discussing my post about the benefits of an online presence.
Jeff reminded me while an online presence is important during a job search, it is critical to tailor your sites to your intended career path. An interviewer would be more impressed with a candidate’s blog about industry-related topics, opposed to a personal blog about sports. More »
