Cohen to Speak at Business Marketing Association in Milwaukee
Social Media Manager Jeffrey L. Cohen will speak at the Business Marketing Association (BMA) meeting in Milwaukee, Wis. on May 12, 2011.
Cohen will address how “Social Media Has Changed B2B Communications” in the featured presentation of the evening. Through examples and case studies, Cohen will examine the real value of social media in a variety of business-to-business (B2B) companies. Using a practical approach to social media in B2B communications, attendees will leave with a better understanding of how social media can help their businesses.
For more details about the event, please visit BMA Milwaukee’s site.
Read the press release.
Capturing a Moment in Time, on Film
While taking a coffee break in our café gallery, I couldn’t help but notice the new photography posted along the walls. I decided to take a closer look to see just what these black and white photos were about. More »
S.M.A.R.T. Conference at UNC Chapel Hill
As a PR intern at HM&P and aspiring PR professional, I know the importance of staying up on recent trends in the industry, as well as attending events related to the field. This past Saturday I attended the Social Media and Related Technologies Conference at UNC Chapel Hill. This was the first S.M.A.R.T. Conference put together by UNC’s PRSSA, Issues Organization and Marketing Club and was sponsored by the Triangle Interactive Marketing Association. More »
Cohen to Speak at Digital Marketing Forum in Austin
Jeffrey L. Cohen, our own social media marketing manager, will be speaking at MarketingProfs Digital Marketing Forum 2011 in Austin, Texas on Feb. 3, 2011.
Cohen will participate in the panel entitled, “New To You: Social Media Best Practices to Heat Up Your Marketing,” along with Sharon Mostyn, assistant vice president, Ecommerce at Mariner Bank, and Alan Belniak, director of social media at PTC. The panel will address the process of developing social media strategies for companies and establishing social media guidelines and tactics to integrate social media into existing marketing programs.
For more information, click here.
Jeffrey L. Cohen to Speak at Internet Summit in Raleigh
Social Media Marketing Manager, Jeffrey L. Cohen will speak at Internet Summit in Raleigh, N.C. on Nov.17, 2010. The 3rd Annual Internet Summit will showcase and promote forward thinking on topics that range from Internet economy to web-oriented technologies.
As part of the social media-focused pre-conference intensive track, Cohen will present a session entitled, “Making the tools work for you — Part I — blogging, widgets, wikis, podcasts and online videos.” The session will address the key ingredients for success when utilizing popular social media tools by reviewing a variety of examples from companies large and small.
To learn more, click here.
Jeffrey L. Cohen to Speak at BlogWorld & New Media Expo
Our social media marketing manager, Jeffrey L. Cohen, will speak at BlogWorld & New Media Expo in Las Vegas, Oct.16, 2010. The three-day, industry-wide event brings together social media strategists and experts to share knowledge of new technology and industry trends.
Cohen will moderate a panel entitled “Effective B2B Social Media Strategies,” held Saturday, Oct. 16, at 3:30p.m., as part of the Social Media Business Summit track.
Read the full announcement here.
Cohen to Speak at ConvergeSouth
Social Media Marketing Manager, Jeffrey L. Cohen, will speak at ConvergeSouth in Greensboro, N.C., on Oct. 1, 2010. During this two-day event, social media strategists and experts will give real-world examples for developing personal branding, internet strategy for small business, and mobile applications.
Cohen will lead a session entitled “Content Marketing for Small Businesses,” which will provide tips, tricks and tools to use existing materials and business knowledge to promote a small business online.
For more information, click here.
Cohen to Speak at Social Media Breakfast in Charlotte
Social Media Marketing Manager, Jeffrey L. Cohen will speak at the Social Media Breakfast tomorrow morning in Charlotte.
Speaking alongside Adam Holden-Bache, CEO and managing director of Mass Transmit, and Greg Cangialosi, president and CEO of Blue Sky Factory, Cohen will discuss the importance of e-mail marketing and social media integration to increase the effectiveness of a campaign.
For more information click here.
Playing to Social Media Success
Yesterday, despite being tempted by the giant Chess and Connect Four games, I was able to make my way to the Triangle Interactive Marketing Association (TIMA) Lunch and Learn, “The Dollars and Sense of Social Media”, at the Marbles Kids Museum in downtown Raleigh.
I soon realized that those classic games were a great segue to the panel discussion that was to ensue. The topic addressed the way different players in the business world seek and document social media success. Each player in a game may have a different strategy or skill set to use, yet collectively everyone involved has an end goal – to win. Similarly, players in business approach strategy in their own way, but strive for achieving a common goal – success for the company, client or consumer.
Jeff Cohen, our social media marketing manager, moderated a diverse panel of professionals representing the agency, brand and platform service provider sides of business (Morgan Siem of Media Two Interactive, Phil Buckley of Sinclair Institute, and Adam Covati of Argyle Social, respectively).
