5:08 pm on March 27, 2009 by Kipp Bodnar
Offline Stunts Can Generate Online Buzz
Yesterday, word got out that KFC had started filling potholes in Louisville, KY and was branding the potholes for advertising. I have to admit it is pretty clever. Beyond being clever though it is a great example of the way offline actions can generate online conversations. A quick look at a Google Blogsearch for “KFC Potholes” reveals impressive results: Nearly 1,500 blog posts written about the topic.
This serves as a good example to help us all remember that creating value for customers offline can translate into big online buzz.
