How Do You Reach Hispanics? – Radio
Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming from 30.8 million to 45.5 million (an increase just shy of 50%), the number of Spanish-language radio stations across the country skyrocketed from 533 to 872 (an increase of 64%). More »
On Veteran's Day
Today we celebrate the millions of men and women who have served honorably in our nation’s military services since its birth more than 200 hundred years ago.
A band of brothers and sisters who were willing to leave behind home and family to protect and defend the land they loved.
Our best and brightest, many of whom were called upon to make the supreme sacrifice.
More than 1.1 million of these quiet patriots have been Hispanics.
Forty-three of them earned the Congressional Medal of Honor, our nation’s highest military award for valor in action.
Two of these Hispanics were members of the United States Navy, thirteen of the United States Marine Corps, and twenty-eight of the United States Army.
Ten recipients were born outside the Continental U.S. — one in Chile, one in Spain, four in Mexico, and four in Puerto Rico.
Twenty-five of these men received the award posthumously.
Corporal Joseph H. De Castro, who served in the 19th Massachusetts Infantry Regiment of the Union Army during the American Civil War, was the first recipient. He was honored for his actions at Gettysburg, Pennsylvania, on July 3, 1863.
The most recent recipient was Captain Humbert Roque Versace of the Army’s 5th Special Forces Group. A graduate of the United States Military Academy at West Point, he was posthumously awarded the Medal of Honor on July 8, 2002, by President George W. Bush, for his heroic actions while a prisoner of war (POW) during the Vietnam War. He was the first member of the U.S. Army to be awarded the Medal of Honor for actions performed in Southeast Asia while in captivity.
Like their countless brothers and sisters in uniform, each of our 1.1 million Hispanic service men and women answered the call.
Each donned the uniform.
And each protected and defended the land he or she loved.
Today we remember our veterans.
Today we thank them for their service.
Today we honor them all.
Se habla español – Part 3
As we mentioned in Post Number 15, Hispanics prefer to be addressed in Spanish by advertisers.
But what kind of Spanish are we talking about?
Don’t cubanos and costarricenses and colombianos and chilenos speak different versions of the language?
To say nothing of panameños and paraguayos and puertorriqueños and peruanos?
On Veterans Day
Today we honor the millions of men and women who have served honorably in our nation’s military services since its birth more than 200 hundred years ago.
A band of brothers and sisters who were willing to leave behind home and family to protect and defend the land they loved.
Our best and brightest, many of whom were called upon to make the supreme sacrifice.
More than 1.1 million of these quiet patriots have been Hispanics.
Forty-one of them earned the Congressional Medal of Honor, our nation’s highest military award for valor in action.
Twenty of these received the award posthumously.
Like their countless brothers and sisters in uniform, each of the 1.1 million answered the call.
Each donned the uniform.
And each protected and defended the land he or she loved.
Today we remember our veterans.
Today we thank them for their service.
Today we honor them all.
Where Does the Dinero Go? – Part 2
So, what’s the most important purchase Latinos make?
Last post, I said it might surprise you.
Let’s find out.
The most important purchase Latinos make is —
Their home.
That’s right.
U.S. Hispanics own homes.
“Well, duh,” you say.
No, wait. That’s not the surprising part.
This is.
Hispanics exhibit the fastest growth in home ownership of any minority in the U.S.
Twice as fast as non-Hispanic whites.
And four times as fast as African-Americans.
Which means Hispanic homeowners need roofs and decorations, furniture and security alarms, household supplies and cleaning products, pool chemicals and kitchen appliances, barbecues and bed sheets.
And a whole lot more.
The question is this.
Are they buying any of these things from you?
:: :: ::
Next time we’ll talk about how Latinos get the money they spend.
And about why one of the sources might surprise you.
Stay tuned.
