Digging Deeper Into Facebook Conversation
With more than 200 million users Facebook is packed full of conversations. With so much chatter it is critical for brands to see what consumers are saying about them and issues surrounding their products. This can be challenging, but a tool called Lexicon helps to make this process a little easier. Lexicon allows you to look at the level of conversations about a topic or multiple topics. As you can see in the image above it is easy to see the amount of conversation between “natural” and “organic” and can see the dates for the level of each conversation.
For example your company launches a new campaign with a goal of generating online word-of-mouth. Lexicon would be a good component of the measuring process as a way to show an increase in conversation around a product or issue.
Facebook can be very noisy and Lexicon help brands sort the conversation in a better way.
