Location-based Apps Picking Up Steam
It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, our social media group is currently working with several clients, including O2 Fitness, to roll out location-based promotions. More »
Checking in with O2 Fitness
O2 Fitness is one of our clients here in the PR department at HM&P and we have had a lot of fun helping them spread the word about their seven (and growing!) locations around the Triangle.
O2 Fitness already runs their own Twitter account, Facebook fan page and blog. A new avenue of social media marketing we have explored with them are location-based applications. One of the new growing trends in social media – location-based applications – allow you to share your location with others by ‘checking in’. More »
FourSquare Tools for Business
The New York Times blog, “Bits” announced that FourSquare, a well known location-based social network, will soon provide free analytics tools for businesses. As the use of location-based applications continues to grow, the analytics will offer valuable information for businesses about their customers.
Some of what the analytics will provide:
- Who has “checked-in”*
- When they arrive
- Male to Female Ratio
- Most active times of day
- Option for instant promotions to engage customers
*Note: There will be an opt-in, opt-out setting in the privacy panel that will give Foursquare users the ability to keep their information private.
