Magazines Gear Up for iPad
In a new PaidContent article, “Taking the Tablet: 15 Ways Publishers Are Re-Imagining the Magazine”, 15 magazines are highlighted showing how the publishers are re-imagining the layout for tablet devices such as Apple’s iPad, which hits store April 3. The article is pretty neat, listing the different magazines then providing a video that goes through the whole layout.
The ones that struck me were Sports Illustrated, Marie Claire and the New York Times, with each taking a different approach to delivering content.
SI has focused on developing an interactive and breaking news model that will allow subscribers to see live scores and developing stories. Although I’m definitely a fan of the model, I wonder how this will differ and compete with the current SI Web site. Marie Claire and The New York Times have stayed true to their original layouts, but added features that allow a more interactive experience.
Check out the full article and demos.
Would You Read A Digital Magazine?
Time, Inc. is in the process of developing a digital touch screen magazine format. It is clear that the magazine industry understands the need to move to digital and the need for a great experience.
The obvious first questions are will people read them and more importantly pay to read them. Once we get past those questions, it seems like the true opportunities begin. If a digital magazine experience can be created, it will open new opportunity for advertisers to leverage magazine style creative with the analytics provided by the digital medium. Additionally, this would enable magazine ads to become truly interactive and offer new execution options.
