Playing to Social Media Success
Yesterday, despite being tempted by the giant Chess and Connect Four games, I was able to make my way to the Triangle Interactive Marketing Association (TIMA) Lunch and Learn, “The Dollars and Sense of Social Media”, at the Marbles Kids Museum in downtown Raleigh.
I soon realized that those classic games were a great segue to the panel discussion that was to ensue. The topic addressed the way different players in the business world seek and document social media success. Each player in a game may have a different strategy or skill set to use, yet collectively everyone involved has an end goal – to win. Similarly, players in business approach strategy in their own way, but strive for achieving a common goal – success for the company, client or consumer.
Jeff Cohen, our social media marketing manager, moderated a diverse panel of professionals representing the agency, brand and platform service provider sides of business (Morgan Siem of Media Two Interactive, Phil Buckley of Sinclair Institute, and Adam Covati of Argyle Social, respectively).
