10:48 am on March 24, 2011 by Jim Stevens-Arce
Interested in Tapping into the U.S. Hispanic Market?
Why Market to Hispanics?
Have you ever looked at the U.S. Hispanic consumer base’s lifetime profit margin contribution? (That’s the impact U.S. Latino consumers can have on a company’s bottom line over the course of their lifetime.)
Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
And although they don’t yet spend the most, Hispanic consumers already spend longer and are therefore especially valuable.* More »
